Most of us have heard the term ‘soft launch’ before, whether in the publishing industry or for another product or company launch.
But what is a soft launch really? And how does it work in the publishing industry?
It’s often thought of as a way to dip your toe into the market without overcommitting, or a way to get started while also buying you some time before you really start marketing and promotion. In theory those sound like great ideas! But in the modern world of publishing you can’t buy time once your book is up on retail sites like Amazon. The second your book goes up and is visible to potential buyers the clock starts ticking…
Our goal for this episode is to chat about the origins of the soft launch, and what they are and aren’t, especially in today’s publishing market. We’ll also give you tips for running a successful soft launch if you think you’re ready for it!
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