by Penny Sansevieri | Jul 18, 2023 | Getting More Media Coverage
Reading Time: 8 minutesIn the past, book marketing and publicity firms often favored doing a press release to promote an author’s brand or their latest release. Mainly because they’re so often used by other industries and news outlets to promote newsworthy...
by Penny Sansevieri | Jun 15, 2023 | Podcast for Authors
Reading Time: < 1 minuteWe love book contests, in fact, Penny has judged a few of them, including Writer’s Digest and IBPA’s Benjamin Franklin Awards! So this podcast is both a behind-the-scenes deep dive into book awards and contests, why you’d...
by Penny Sansevieri | Jun 8, 2023 | Podcast for Authors
Reading Time: < 1 minuteMost of us have heard the term ‘soft launch’ before, whether in the publishing industry or for another product or company launch. But what is a soft launch really? And how does it work in the publishing industry? It’s often...
by Penny Sansevieri | Jun 1, 2023 | Podcast for Authors
Reading Time: < 1 minuteThere’s a lot of confusion around book distribution, and the terminology can be really confusing. So much has changed in recent years and a lot of what authors think they understand about distribution has antiquated ties to what it...
by Penny Sansevieri | May 25, 2023 | Podcast for Authors
Reading Time: < 1 minuteAmazon ads are super complex, and not because they’re impossible to figure out, but more because there are just so many aspects to understand before you can begin to sort out how they all work together to create a strategy that’s...