by Penny Sansevieri | May 23, 2023 | Bestseller Essentials
Reading Time: < 1 minuteAuthor marketing can turn into a second job if you’re not working strategically! It can also seem like an uphill battle if you’re spinning your wheels and not seeing a return on your efforts. Why? Well, sometimes it’s just...
by Penny Sansevieri | May 18, 2023 | Podcast for Authors
Reading Time: < 1 minuteWe get it, it’s hard to know what to spend on book marketing! What’s a reasonable budget? How do your goals affect the kinds of firms you should be talking to and the quotes you should expect to get? There’s no right or...
by Penny Sansevieri | Apr 27, 2023 | Podcast for Authors
Reading Time: 2 minutesWe realize this industry is full of authors with a range of abilities. We don’t all have the same computer savvy, some of you may feel you’ve earned the right to not jump on every trend, and hell, maybe some of you just aren’t interested! We get...
by Penny Sansevieri | Apr 25, 2023 | Bestseller Essentials
Reading Time: 7 minutesWe’ve been proponents of BookBub for authors for years now, in fact, BookBub strategies are included in most of our clients’ campaigns, and here’s an insider tip, we find ads especially critical to pre-order promotions! But I...
by Penny Sansevieri | Apr 4, 2023 | Being in Business as an Author
Reading Time: 7 minutesA lot of authors ask me about pitching a book for film rights, and I always bristle at this topic. Why? Because more often than not it’s jumping the gun. Book reviewers, online influencers, media, and especially film studios, want a sure...