Reading Time: < 1 minuteWe get it, it’s hard to know what to spend on book marketing! What’s a reasonable budget? How do your goals affect the kinds of firms you should be talking to and the quotes you should expect to get? There’s no right or...
Reading Time: 2 minutesWe realize this industry is full of authors with a range of abilities. We don’t all have the same computer savvy, some of you may feel you’ve earned the right to not jump on every trend, and hell, maybe some of you just aren’t interested! We get...
Reading Time: 7 minutesWe’ve been proponents of BookBub for authors for years now, in fact, BookBub strategies are included in most of our clients’ campaigns, and here’s an insider tip, we find ads especially critical to pre-order promotions! But I...
Reading Time: 7 minutesA lot of authors ask me about pitching a book for film rights, and I always bristle at this topic. Why? Because more often than not it’s jumping the gun. Book reviewers, online influencers, media, and especially film studios, want a sure...
Reading Time: 5 minutesWith all the talk around TikTok these days, it’s easy to forget the power of Instagram for authors. And with over one billion monthly active users, it can’t be discounted. I really like Instagram for a variety of reasons. First off, we also...