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How to Market Your Book with 13 Pre-Order Strategies

How to Market Your Book with 13 Pre-Order Strategies

by Penny Sansevieri | Oct 17, 2023 | Amazon Updates & Marketing Tips, Book Marketing Basics

Working pre-order campaigns into your author marketing plan can definitely help you build buzz. Plus they are an excellent excuse to engage fans and draw in new ones. And pre-orders can be really lucrative for sales, when done right. If you’ve never done a pre-order...
Amazon Reviews Deleted: Why Reviews Get Pulled (Plus How to Fix It)

Amazon Reviews Deleted: Why Reviews Get Pulled (Plus How to Fix It)

by Penny Sansevieri | Sep 5, 2023 | Amazon Updates & Marketing Tips, Getting More Book Reviews

If you’ve been reading my blog for a while you know that I write a lot about Amazon – the beta testing we catch, the changes once they’re made, all the things. But one Amazon topic that comes up again and again, that continues to perplex authors, is...
How to Make the New Author Pages on Amazon Work for You

How to Make the New Author Pages on Amazon Work for You

by Penny Sansevieri | Aug 8, 2023 | Amazon Updates & Marketing Tips, Being in Business as an Author

Author pages on Amazon went through a huge overhaul in late December of 2022, but unfortunately, I see too many authors who clearly haven’t updated their pages to accommodate and capitalize on these changes. Gone are the blog updates (which I really loved), and...
How to Promote Your Author Brand with a Press Release

How to Promote Your Author Brand with a Press Release

by Penny Sansevieri | Jul 18, 2023 | Getting More Media Coverage

In the past, book marketing and publicity firms often favored doing a press release to promote an author’s brand or their latest release. Mainly because they’re so often used by other industries and news outlets to promote newsworthy stories or...
Using Book Awards and Contests to Maximize Your Exposure

Using Book Awards and Contests to Maximize Your Exposure

by Penny Sansevieri | Jun 15, 2023 | Podcast for Authors

We love book contests, in fact, Penny has judged a few of them, including Writer’s Digest and IBPA’s Benjamin Franklin Awards! So this podcast is both a behind-the-scenes deep dive into book awards and contests, why you’d want to enter your book, and...
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  • 15 Must-Have Tools for Authors Plus Bonus Downloads
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Recent Posts

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  • How to Avoid Adding Your Book to an Amazon Dead End Category
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  • Smart and Simple Strategies for Holiday Book Marketing

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