by Penny Sansevieri | May 28, 2024 | Author Branding
Reading Time: 8 minutesAnytime I run across an article that offers simple book promotion ideas that authors can easily implement to drive book sales, I always bookmark it to read. And when there are new, creative tips, I’m 100% game for sharing them with our...
by Penny Sansevieri | Mar 19, 2024 | Bestseller Essentials
Reading Time: 8 minutesPeople often ask me: what are the best book marketing strategies? In other words: What sells the most books? The short answer is: No one thing sells books. It’s always a cumulative set of strategies that gets and keeps your book in front...
by Penny Sansevieri | Sep 19, 2023 | Book Marketing Basics
Reading Time: 6 minutesHosting local author events in non-traditional venues is a really strategic way to get out in front of your community and build some buzz with your local media. But where do you start? In this post I’ll dig into some venue ideas, as well...
by Penny Sansevieri | Aug 8, 2023 | Amazon Updates & Marketing Tips, Being in Business as an Author
Reading Time: 7 minutesAuthor pages on Amazon went through a huge overhaul in late December of 2022, but unfortunately, I see too many authors who clearly haven’t updated their pages to accommodate and capitalize on these changes. Gone are the blog updates...
by Penny Sansevieri | May 11, 2023 | Podcast for Authors
Reading Time: < 1 minuteBook formats are often not talked about enough until it’s too late, or more accurately, until the options and missed opportunities cause a lot of stress and anxiety. Too many authors actually end up limiting their sales potential by...