by Penny Sansevieri | Oct 22, 2024 | Book Marketing Basics
Reading Time: 5 minutesWhenever I’m asked how to promote a self-published book, I am reminded of Aesop’s Fables. We all know the story of the tortoise and the hare, but when life seems to move at the speed of sound and the 24-hour news cycle constantly reminds us of...
by Penny Sansevieri | May 6, 2021 | Bestseller Essentials, Book Marketing Basics
Reading Time: 2 minutesLaunching a book is a lot of work, and it can be insanely stressful! That’s why I loved this particular meme and thought most of you would get a good laugh out of it. But in all seriousness, I know book sales keep some of us up at night and...
by Penny Sansevieri | Apr 29, 2021 | Author Branding, Book Marketing Basics, Social Media for Authors
Reading Time: 2 minutesBuilding up your author platform can take time. But if you are intentional about how you factor it into your book marketing plan, it can be quite effective. Social media is huge right now and, when done properly, it can be a great asset for...
by Penny Sansevieri | Apr 22, 2021 | Bestseller Essentials, Book Marketing Basics
Reading Time: 2 minutesRegardless of how many books you’ve published, you know that your book marketing plan matters, and knowing when to release a book is often tricky. You want the best for your book, and release dates matter. It’s also always fun to do a calendar...
by Penny Sansevieri | Apr 8, 2021 | Book Marketing Basics, Social Media for Authors
Reading Time: 2 minutesI don’t usually post book marketing inspirational stuff, but I feel like every now and again we could all use a shot in the arm (a little vaccine pun there) of motivation. And a reminder to refocus to help us achieve our goals as a...