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Knowing Your Readers Is Key to Book Marketing for Self Published Authors

Knowing Your Readers Is Key to Book Marketing for Self Published Authors

by Penny Sansevieri | Oct 6, 2020 | Book Marketing Basics, Social Media for Authors

Reading Time: 5 minutesWant to know the key to successful book marketing for self published authors? A healthy obsession with your readers. It’s surprising how many authors jump into publishing without knowing who they are writing their books for. If you’re writing...
Facebook Profile, Facebook Page or a Group – Which One Do You Need

Facebook Profile, Facebook Page or a Group – Which One Do You Need

by Penny Sansevieri | Aug 20, 2020 | Podcast for Authors, Social Media for Authors

Reading Time: 2 minutesThis is our first listener inspired book marketing podcast episode! We know most of you probably have a real love-hate relationship with social media and we get asked this a lot, about whether to have a fan page, a personal profile, or a group....
How to Get Noticed on Twitter as an Indie Author

How to Get Noticed on Twitter as an Indie Author

by Penny Sansevieri | Aug 13, 2020 | Social Media for Authors

Reading Time: 6 minutesIndie authors ask me all the time, how they can get noticed on Twitter, because just like LinkedIn and Facebook or Instagram, when an author connects with the “right” people, or key influencers, it makes a huge difference. But on Twitter, this...
How to Reach Bookstagrammers

How to Reach Bookstagrammers

by Penny Sansevieri | Jul 21, 2020 | Podcast for Authors, Social Media for Authors

Reading Time: 3 minutesIn a recent episode of our book marketing podcast we covered how to reach Bookstagrammers, and how leveraging the fabulous Instagram platform can really help boost your exposure to serious book lovers and genre fans. Below are some stand out...
How to Use Pinterest to Market Your Book

How to Use Pinterest to Market Your Book

by Penny Sansevieri | May 20, 2020 | Book Marketing Basics, Social Media for Authors

Reading Time: 5 minutesWith the growth of other visual social media sites like Instagram, it seems like the buzz for Pinterest as a way to market your book has really died down, but nothing could be further from the truth. Pinterest continues to grow. In 2019...
How to Market A Book Before It’s Published on Amazon

How to Market A Book Before It’s Published on Amazon

by Penny Sansevieri | May 13, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics, Social Media for Authors

Reading Time: 5 minutesI hear this a lot at conferences I attend, authors wondering how to market a book before it’s published and I love this kind of brainstorming – mostly because it means the author is really trying to plan ahead for their success. The key is...
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