Unique Author Branding and Content Ideas for April

by | Mar 30, 2021 | Monthly Observances & Content Ideas, Social Media for Authors

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Hello and welcome to our list of April observances and unique author branding and content ideas for your monthly author marketing plan.

Without a regular connection to readers, you’re just another book on the shelf. Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.

This is part of excelling with your author branding!

Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way.

And what’s really key: content ideas don’t always have to stem from your genre or topic.

When it comes to author marketing and building a brand, ensuring that your fans and followers have ways to connect with you on a more personal level is as powerful as speaking about your genre and topic.

How to Use My Content Ideas

Below are holidays and just plain wacky and fun April Observances for 2021.

I’ve also included a few content ideas and angles to help spark your creativity and help you wrap your mind around how to work them into your author branding.

Not all of these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought-provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!

There are always a lot of holidays around food, drink, and cooking, so get ready to share recipes or tag local fave establishments and ask followers to share theirs. The same goes for activities: this is a great chance to take selfies and/or to share a bit about yourself outside of being a writer.

These also open up opportunities for you to make recommendations for products – no, not official ads, but again, people love to follow someone who’s a great resource. Think outside the box to come up with ways you can help people out and make their lives easier or more exciting.

Things to Keep in Mind

ALL of your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them!

Also Remember 

Your goal is to encourage engagement – never post flat content; be creative with how you pull others into the conversation and offer ways for them to easily engage.

If you feel a little guilty about the lack of promotion planning you’ve done so far in 2021, use this list as a productive kick in the rear. Commit to writing some form of content every day and use it on social, for your blog, in your newsletter – get creative!

Giving yourself a bar to reach is the first step to upping your author branding game.

Kick-off a great year of book marketing and promotion by grabbing our Monthly Book Marketing Planner from the Free Resources and Downloads section at the end of this post.

Do polls, giveaways, fan art contests: remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.

If you need some additional support on how to translate these ideas into actual content and posts, consider signing up for email coaching with me and we’ll get personal!

Getting Started with Content Ideas

Check out these month-long observances. Several offer opportunities to support a cause close to your heart by sharing stories, raising awareness, and/or giving your followers ways to donate money, time, and love to your favorite issues.

National Poetry Month – This would be an amazing month for promoting a poetry book. 

Keep America Beautiful Month

Lawn and Garden Month

National Pecan Month

International Guitar Month – Show some love to your fictional band, maybe a virtual tour. 

National Welding Month

Stress Awareness Month

Sexual Assault Awareness Month

National Humor Month – Have a rom-com or maybe a joke book? Take advantage and share bits and pieces this month. 

Multi-Day Celebrations

April 4 – April 10 – National Library Week – Make sure to give a shoutout to those wonderful librarians.

Week 2 – Garden Week

Week 3 – Organize Your Files Week

Week 4 – National Karaoke Week

Week 4 – Administrative Assistants Week

How to Sell Self Published Books

Daily Observations for April

April 1

April Fool’s Day

International Fun at Work Day – It’s crazy to think a year ago so many had just begun working at home and a lot found that fun and more manageable. If you’re still working from home, share how you keep it from getting boring. Share pictures and stories of your “co-workers” (kids or animals). 

National Burrito Day

April 2

Children’s Book Day – Hans Christian Anderson’s Birthday – If you have a children’s book, today is your day to highlight that. Do a promotion, games, contests, anything to get your readers interacting with you. 

Good Friday

National Peanut Butter and Jelly Day

Reconciliation Day

April 3

Paraprofessional Day – I love these because it is the perfect opportunity if you have a character in this field. Make today about them. Post as them for the day or write a letting from them. 

Don’t Go to Work Unless it’s Fun Day

Find a Rainbow Day

April 4

1984 Day

National School Librarian Day

Easter Sunday

Hug a Newsman Day

April 5

National Dandelion Day – This would be a great day to showcase a cover with dandelions on the cover or even special meaning in your story. 

Deep Dish Pizza Day

Go for Broke Day

April 6

National Library Workers’ Day

Sorry Charlie Day – Have a lovable character that got rejected but maybe found a happy ending? Showcase them today. 

Plan Your Epitaph Day

California Poppy Day

April 7

National Library Outreach Day

Caramel Popcorn Day

No Housework Day – Get your readers on board with this. Find out what their worst chore is and tell them a great book to read while avoiding housework. 

International Beaver Day

World Health Day

April 8

Draw a Picture of a Bird Day – This is another great day to showcase a beautiful cover. 

Zoo Lover’s Day

April 9

Name Yourself Day – Share with your readers why or how you selected your pen name. Share your process for naming your characters. Find out if your readers have favorite character names from your books. 

Winston Churchill Day

April 10

Golfer’s Day

National Farm Animals Day

National Siblings Day – Maybe you have a series based on siblings. Write a special scene with them and share it with your newsletter subscribers.

April 11

Barbershop Quartet Day

Eight Track Tape Day

National Pet Day – Take today to showcase your pets or any pets in your books. Make it interactive and invite your readers to share their pets. 

National Teach Children to Save Day

April 12

D.E.A.R. Day (Drop Everything and Read) – Beverly Cleary’s Birthday – I mean the title says it all! Get your readers talking and find out what they’re reading. Or maybe the books that sparked their love for reading.

Grilled Cheese Sandwich Day

National Licorice Day

Walk on Your Wild Side Day – Another great way to get interactive with your followers. Find out their wildest story. Anything that compares to a scene you’ve written? 

April 13

International Plant Appreciation Day

National Peach Cobbler Day

Scrabble Day

April 14

International Be Kind to Lawyers Day

Ex-Spouse Day – Maybe you have a character that is divorced, you could tell a story from the ex’s perspective. 

International Moment of Laughter Day

Look up at the Sky

National Dolphin Day

National Pecan Day

April 15

National High Five Day – Give your readers and followers a virtual high five! Make sure to let them know how much you appreciate them – you couldn’t do this without them.

Rubber Eraser Day

Take a Wild Guess Day 

That Sucks Day

Titanic Remembrance Day

World Art Day 

April 16

Celebrate Teen Literature Day

Mushroom Day

National Eggs Benedict Day

National Stress Awareness Day – Do you have a self-help book? Today would be a great day to do a promo, maybe share a few tips. 

April 17

Bat Appreciation Day

Blah, Blah, Blah Day

Herbalist Day

Husband Appreciation Day – Highlight the fictional husbands that you have written about. Find out what your readers would like to see in the future. 

Record Store Day

National Cheeseball Day

April 18

National Columnist Day 

International Juggler’s Day – I think many of us are multitasking jugglers. Share some tips on how you make it all come together. 

April 19

National Garlic Day

National Hanging Out Day – Hang out with your readers in your group or set up a zoom call with your newsletter readers. 

April 20

Chinese Language Day

Look-Alike Day – Do you have a story with twins? Or maybe you’re a twin. Find out if any of your followers are a twin or ever just had that one friend they always dressed alike with. 

Volunteer Recognition Day 

April 21

Administrative Professionals Day – Thank that special someone that works behind the scenes. Invite your followers to give them special thanks. 

April 22

Earth Day

National Jelly Bean Day

Take Your Daughter to Work

April 23

Shakespeare’s Birthday

Lover’s Day – Romance authors, you should be here for this one! Do something special from one of your favorite couples. Make some bonus content with a flashback of them or where they are now. 

Take a Chance Day – Encourage new readers to take a chance on you. Or maybe you have a character that leaped and can encourage readers. 

World Book and Copyright Day

April 24

Pig in a Blanket Day

April 25

East Meets West Day

National DNA Day 

World Penguin Day

April 26

Hug an Australian Day

National Pretzel Day

Richter Scale Day

April 27

National Tell a Story Day – You do this most days but make it an extra special day. Maybe share what made you fall in love with writing. Or get a story started on a social media post and have your followers join in to keep it going. You could even put it in your newsletter afterward. 

Morse Code Day

National Prime Rib Day

Babe Ruth Day

April 28

International Astronomy Day

Great Poetry Reading Day

Kiss Your Mate Day

April 29

International Dance Day

National Shrimp Scampi Day

National Zipper Day

April 30

Poem in Your Pocket Day

Arbor Day

Hairstyle Appreciation Day – There are a few different choices for engagement on this one. You can choose growing up vs now. Maybe even beginning of 2020 to now – what happens when we have to be our own stylists. Make sure to make it fun and get your readers involved. 

International Jazz Day

National Honesty Day – Talk to your readers about doing honest reviews that include constructive criticism. 

National Raisin Day

The Takeaway

Remember, being an author demands creativity, and it also demands authenticity when developing a marketing plan to support your author branding.

Coming up with unique content ideas for authors as part of your marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these April observances should really help.

Resources and Free Downloads

Monthly Book Marketing Planner

How Can I Sell More Books

5 Ways to Solidify Your Indie Author Branding (Infographic)

How to Market a Self Published Book in 2021: Creating a Plan You Can Stick with in the New Year!

Check out KM Weiland’s site for great author tips and resources



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