by Penny Sansevieri | Apr 29, 2021 | Author Branding, Book Marketing Basics, Social Media for Authors
Reading Time: 2 minutesBuilding up your author platform can take time. But if you are intentional about how you factor it into your book marketing plan, it can be quite effective. Social media is huge right now and, when done properly, it can be a great asset for...
by Penny Sansevieri | Apr 27, 2021 | Social Media for Authors
Reading Time: 7 minutesHello and welcome to our list of May observances and unique author brand enhancements and content ideas for your monthly author marketing plan. Without a regular connection to readers, you’re just another book on the shelf. Take the time to make...
by Penny Sansevieri | Apr 8, 2021 | Book Marketing Basics, Social Media for Authors
Reading Time: 2 minutesI don’t usually post book marketing inspirational stuff, but I feel like every now and again we could all use a shot in the arm (a little vaccine pun there) of motivation. And a reminder to refocus to help us achieve our goals as a...
by Penny Sansevieri | Apr 1, 2021 | Book Marketing Basics, Social Media for Authors
Reading Time: < 1 minuteIt’s one thing to write and publish a book, but figuring out how to sell books is a whole different ballgame. Reader engagement is what gives you longevity and it should be the driver for all of your book marketing. That is if your goal is...
by Penny Sansevieri | Feb 23, 2021 | Social Media for Authors
Reading Time: 7 minutesHello and welcome to our list of March observances and unique author branding and content ideas for your monthly author marketing plan. Without a regular connection to readers, you’re just another book on the shelf. Take the time to make...
by Penny Sansevieri | Oct 13, 2020 | Author Branding, Social Media for Authors
Reading Time: 6 minutesI’m going to make a bold statement: the best book marketing campaigns include social media BUT social media doesn’t sell books. Wait, what? Isn’t that a contradiction? You’d think so but here’s the thing: social media is an important key...