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8 Tips to Improving Your Author Platform With Social Media (Infographic)

8 Tips to Improving Your Author Platform With Social Media (Infographic)

by Penny Sansevieri | Apr 29, 2021 | Author Branding, Book Marketing Basics, Social Media for Authors

Reading Time: 2 minutesBuilding up your author platform can take time. But if you are intentional about how you factor it into your book marketing plan, it can be quite effective. Social media is huge right now and, when done properly, it can be a great asset for...
Unique Author Brand Enhancements and Content Ideas for May

Unique Author Brand Enhancements and Content Ideas for May

by Penny Sansevieri | Apr 27, 2021 | Social Media for Authors

Reading Time: 7 minutesHello and welcome to our list of May observances and unique author brand enhancements and content ideas for your monthly author marketing plan. Without a regular connection to readers, you’re just another book on the shelf. Take the time to make...
Book Marketing: The Number One Tip for Staying Motivated

Book Marketing: The Number One Tip for Staying Motivated

by Penny Sansevieri | Apr 8, 2021 | Book Marketing Basics, Social Media for Authors

Reading Time: 2 minutesI don’t usually post book marketing inspirational stuff, but I feel like every now and again we could all use a shot in the arm (a little vaccine pun there) of motivation. And a reminder to refocus to help us achieve our goals as a...
How to Sell Books by Strategically Engaging Readers (Infographic)

How to Sell Books by Strategically Engaging Readers (Infographic)

by Penny Sansevieri | Apr 1, 2021 | Book Marketing Basics, Social Media for Authors

Reading Time: < 1 minuteIt’s one thing to write and publish a book, but figuring out how to sell books is a whole different ballgame. Reader engagement is what gives you longevity and it should be the driver for all of your book marketing. That is if your goal is...
Unique Author Branding and Content Ideas for March

Unique Author Branding and Content Ideas for March

by Penny Sansevieri | Feb 23, 2021 | Social Media for Authors

Reading Time: 7 minutesHello and welcome to our list of March observances and unique author branding and content ideas for your monthly author marketing plan. Without a regular connection to readers, you’re just another book on the shelf. Take the time to make...
Effective Social Media for Your Best Book Marketing Campaign

Effective Social Media for Your Best Book Marketing Campaign

by Penny Sansevieri | Oct 13, 2020 | Author Branding, Social Media for Authors

Reading Time: 8 minutesAs of 2025, 5.31?billion users spend 2h20 daily on social media—platforms that now drive both discoverability and conversions. But that said, social media doesn’t sell books. Wait, what? Isn’t that a contradiction? You’d think so but...
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Recent Articles

  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Fiction Book Marketing Case Study: Fixing the Retail Signals Holding a Book Back
  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays

Recent Posts

  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Fiction Book Marketing Case Study: Fixing the Retail Signals Holding a Book Back
  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays

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