Hello and welcome to our list of March observances and unique author branding and content ideas for your monthly author marketing plan.
Without a regular connection to readers, you’re just another book on the shelf. Take the time to make yourself stand out by using our monthly observances and tips to create interesting content with your own unique twist.
This is part of excelling with your author branding!
Timely content that uses popular and trending search terms and hashtags is a great way to enhance your visibility and improve SEO in a very simple way.
And what’s really key: content ideas don’t always have to stem from your genre or topic.
When it comes to author marketing and building a brand, ensuring that your fans and followers have ways to connect with you on a more personal level is as powerful as speaking about your genre and topic.
How to Use My Content Ideas
Below are holidays and just plain wacky and fun March Observances for 2021.
I’ve also included a few content ideas and angles to help spark your creativity and help you wrap your mind around how to work them into your author branding.
Not all of these are worth an entire blog post or article, but nearly all of them can be turned into a fun or thought-provoking social media post or blurb in your newsletter – so it’s like getting triple the ideas!
There are always a lot of holidays around food, drink, and cooking, so get ready to share recipes or tag local fave establishments and ask followers to share theirs. The same goes for activities: this is a great chance to take selfies and/or to share a bit about yourself outside of being a writer.
These also open up opportunities for you to make recommendations for products – no, not official ads, but again, people love to follow someone who’s a great resource. Think outside the box to come up with ways you can help people out and make their lives easier or more exciting.
Keep in mind: ALL of your posts should encourage your fans and followers to respond, chime in, share their feedback, insight, stories, etc. Don’t forget to work that angle: let them know you want to hear from them!
Also remember: your goal is to encourage engagement – never post flat content; be creative with how you pull others into the conversation and offer ways for them to easily engage.
If you feel a little guilty about the lack of promotion planning you’ve done so far in 2021, use this list as a productive kick in the rear. Commit to writing some form of content every day and use it on social, for your blog, in your newsletter – get creative!
Giving yourself a bar to reach is the first step to upping your author branding game.
Kick off a great year of book marketing and promotion by grabbing our Monthly Book Marketing Planner from the Free Resources and Downloads section at the end of this post.
Do polls, giveaways, fan art contests: remember to make it about your readers – not about you – and you’re guaranteed to see better engagement.
If you need some additional support on how to translate these ideas into actual content and posts, consider signing up for email coaching with me and we’ll get personal!
Getting Started with Content Ideas
Check out these month long observances. Several offer opportunities to support a cause close to your heart by sharing stories, raising awareness, and/or giving your followers ways to donate money, time, and love to your favorite issues.
Paws to Read Month – Take time this month to showcase any furry, four-legged characters you may have in your books. Try doing a photo shoot of your book with your dog or cat or encourage your readers to get a picture reading with their pets and tag you on social media.
National Women’s History Month – Talk about a woman in history that has inspired you to get where you are today.
Music in Our Schools Month
National Celery Month
National Craft Month – Get creative with this one. Share some of your favorite crafting projects that you have seen or done yourself.
National Frozen Food Month
National Irish American Heritage Month
National Nutrition Month
National Peanut Month – This would make a great topic for a good recipe!
Red Cross Month
Social Workers Month
First Full Week of March – Read an ebook week – This is what you are here for! Do some shameless self-promotion. It would also be a great time to run a promo on your book.
2nd Week – National Bubble Week
2nd Week – Crochet Week – This lines up great with National Craft Month. If crocheting is a hobby of yours, share some of your favorite projects because your author branding is about more than your book.
March 1 – March 7 – Will Eisner Week – This is a celebration that promotes comics, graphic novel literacy, free speech, and the work of artist Will Eisner. Share stories about some of your favorites.
March 14 – March 23 – World FolkTales and Fables Week
Daily Observations for March
National Pig Day
Peace Corps Day
Peanut Butter Lovers’ Day
Plan a Solo Vacation Day – Given that we’re in the midst of a pandemic, maybe you can write about a vacation day for one of your characters. Try to do something fun and invite your readers to partake in it. Would they want to visit one of your fictional worlds for a vacation day?
World Compliment Day – This is a great way to encourage positive engagement. Make a post encouraging your followers to leave a compliment for someone in their life.
Read Across America Day – Happy Birthday Dr. Seuss!
Old Stuff Day
Caregiver Appreciation Day
I Want You to be Happy Day – Make your followers happy and share a glimpse of what you are currently working on.
If Pets Had Thumbs Day – You can do a day in the life of your pet on your social media. Let your followers know what it is like to be the pet of a writer.
National Anthem Day
Peach Blossom Day
National Grammar Day
Captain Underpants Day – Happy Birthday Dave Pilkey! If you have younger kids in your life, there is a good chance you are familiar with his work.
Holy Experiment Day
Hug a GI Day
Employee Appreciation Day
Multiple Personality Day
National Salesperson Day
World Day of Prayer
Dentist’s Day – This would be a fun one to celebrate if you have a character that is a dentist. Put on a small celebration to acknowledge them and invite your readers to join in.
National Frozen Food Day
Namesake Day – Have some fun with this. Talk a bit about your process and how you come up with your character names. Discuss if any of the names have a special meaning to you. Maybe even hold a contest to allow a follower to name a future character.
National Cereal Day
National Proofreading Day – Take a moment to acknowledge your proofreader and thank them for the extra set of eyes they offer.
International (Working) Women’s Day
International Day of Awesomeness
International Find a Pay Phone Booth Day
Middle Name Pride Day – Share your middle name and see if you have readers that have the same. Do you give your characters a middle name? Even if they are not prominent in your books, you can share them today as a special bonus.
Johnny Appleseed Day
Popcorn Lover’s Day
Girl Scouts Day
Plant a Flower Day
Ear Muff Day
Genealogy Day – This would be a great day to explain relationships if you have an interconnected series or a large family tree written into your books. Make up a family tree for your readers to use and refer back to.
International Fanny Pack Day
Smart & Sexy Day
Learn about Butterflies Day
National Potato Chip Day
National Pi Day
Everything You Think is Wrong Day – We have talked before about saving work you don’t use. That would be a fun bonus to share today with some background as to why you didn’t think it worked and what you did to fix it.
Ides of March
Everything You Do is Right Day – Have you ever written a scene that just flowed effortless and was great from the start? Share that with your readers and get their reaction.
Freedom of Information Day
Giant Panda Bear Day
Tea for Two Tuesday
Saint Patrick’s Day
Corned Beef and Cabbage Day
Absolutely Incredible Kid Day
Awkward Moments Day – What a better way to connect with your followers than to share a story of an awkward moment you experienced.
Extraterrestrial Abductions Day – You could have all kinds of fun with this if you write paranormal. Get your readers involved and find out what their reactions would be.
International Day of Happiness – I think this is something we can all get onboard with. Share something that makes you happy and invite your followers to join in on the discussion.
International Earth Day
International Sports Car Racing Day
National Quilting Day
Spring (Vernal) Equinox
World Sparrow Day
Credit Card Reduction Day
World Poetry Day – Do you write poetry or include it in any of your books? Utilize today to showcase it.
National Goof Off Day – I think a lot of us could enjoy celebrating this one. Can it last more than one day? Your author branding should make you personable and relatable, so don’t shrug off these seemingly silly ideas!
Melba Toast Day
National Chip and Dip Day
National / World Agriculture Day
National Puppy Day – Share about your puppy or even when your dog was small. Sharing some personal details, even the small ones, help to make stronger connections with your readers.
Near Miss Day
National Chocolate Covered Raisin Day
Feast of the Annunciation
Pecan Day – This is another great day to share a recipe or even your favorite pecan food or dish.
Live Long and Prosper Day
Make Up Your Own Holiday Day – This would be a good one for fantasy authors. Have you made up a holiday in your stories? Declare it today and invite your readers to celebrate with you.
National Spinach Day
National “Joe” Day
Passover begins at sundown
Something on a Stick Day
Weed Appreciation Day
National Mom and Pop Business Owners Day
Smoke and Mirrors Day
I am in Control Day
National Doctor’s Day – Another great opportunity for a character spotlight, if you have one that is a doctor. Let them send out a note in your newsletter thanking followers for their support.
Take a Walk in the Park Day
Turkey Neck Soup Day
Bunsen Burner Day
National Clam on the Half Shell Day
National Crayon Day – Make a coloring page to go with your book for readers to print and color. This would be something great for a children’s book but even adults might like something fun and book related.
World Backup Day
Remember, being an author demands creativity, and it also demands authenticity when developing a marketing plan to support your author branding.
Coming up with unique content ideas for authors as part of your marketing plan is a great way to take your success seriously, without taking yourself too seriously! And these March observances should really help.