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Amazon Ads for Authors: The 7-Day Sanity Check That Saves Your Budget

Amazon Ads for Authors: The 7-Day Sanity Check That Saves Your Budget

by Amy Cornell | Mar 5, 2026 | Amazon Updates & Marketing Tips, Podcast for Authors

Reading Time: 3 minutesMany authors treat Amazon ads like a slot machine. Pull the lever. Watch the dashboard. Panic when numbers don’t pop. That mindset burns budgets and hides the real levers that move sales. Amazon ads are not instant-close machines. They are...
How to Get More Book Reviews That Drive Sales

How to Get More Book Reviews That Drive Sales

by Amy Cornell | Feb 26, 2026 | Getting More Book Reviews, Podcast for Authors

Reading Time: 4 minutesReviews are not a milestone. They’re momentum. Too many authors treat reviews like a box to check—hit 50, celebrate, move on. But steady book sales don’t come from static review counts. They come from consistent signals of fresh reader interest....
How to Build Author Brand Loyalty and Repeat Readers

How to Build Author Brand Loyalty and Repeat Readers

by Amy Cornell | Feb 19, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 4 minutesMany authors unknowingly treat readers like a checkout line—quick, transactional, and forgettable. That mindset quietly limits growth. Books are not impulse snacks. They are emotional investments. When someone chooses your story, they trade...
Book Positioning for Authors: Why Marketing Isn’t Working

Book Positioning for Authors: Why Marketing Isn’t Working

by Amy Cornell | Feb 12, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 4 minutesWhen a book underperforms, most authors assume they need more marketing. More ads. More posts. More outreach. The reality is simpler—and far more useful. Marketing only amplifies what’s already there. If your positioning is off, promotion won’t...
Book Marketing Metrics That Matter (and the Ones to Ignore)

Book Marketing Metrics That Matter (and the Ones to Ignore)

by Amy Cornell | Feb 5, 2026 | Book Marketing Basics, Podcast for Authors

Reading Time: 4 minutesAuthors love momentum. The problem is that not all momentum converts. In fact, some of the most exciting-looking activity in book marketing does almost nothing to predict sales. High likes, busy posting schedules, and short-term spikes feel...
How to Write a Book Pitch That Gets Replies (With Examples)

How to Write a Book Pitch That Gets Replies (With Examples)

by Amy Cornell | Feb 3, 2026 | Getting More Media Coverage, Podcast for Authors

Reading Time: 4 minutesIf you’ve ever wondered why your book pitch didn’t get a response, you’re not alone. Most authors know they need a pitch, but very few are taught how to write one that actually works in the real world. A book pitch isn’t a synopsis. It’s not a...
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Recent Articles

  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)
  • Can You Successfully Market a Book Without a Team? The Reality for Most Authors

Recent Posts

  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)
  • Can You Successfully Market a Book Without a Team? The Reality for Most Authors

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