by Amy Cornell | Apr 9, 2026 | Being in Business as an Author, Podcast for Authors
Reading Time: 5 minutesChoosing between book marketing services can feel like walking into a room where everyone is talking at once. Every company sounds confident. Every proposal promises visibility. Some lean on big numbers, others on complicated language about...
by Amy Cornell | Apr 2, 2026 | Getting More Book Reviews, Podcast for Authors
Reading Time: 4 minutesReviews are the social proof engine behind book sales. But most authors approach them with urgency instead of strategy. They chase spikes. They push too hard at launch. They worry when numbers don’t move fast enough. And in the process, they...
by Penny Sansevieri | Mar 31, 2026 | Podcast for Authors
Reading Time: 6 minutesIf you’ve been searching for how to sell more books, you’re probably getting the same recycled advice: post more on social, discount more often, run ads, hope for the best. Here’s the truth: selling more books consistently isn’t about doing more...
Finding the Right Book Positioning And Why It Changes Everything
by Amy Cornell | Mar 19, 2026 | Book Marketing Basics, Podcast for Authors
Reading Time: 4 minutesMost authors don’t actually have a marketing problem. They have a positioning problem. When readers can’t instantly recognize what your book is and who it’s for, every promotional effort feels like pushing mud uphill. Ads bring traffic that...
Amazon A+ Content for Authors: The Most Overlooked Retail Page Upgrade That Can Lift Sales
by Amy Cornell | Mar 17, 2026 | Amazon Updates & Marketing Tips, Podcast for Authors
Reading Time: 5 minutesIf your book marketing feels like pushing a boulder uphill, there’s a good chance the problem isn’t “more traffic.” It’s what happens after the click. On Amazon, your retail page is the sale, and A+ Content is one of the few areas where you can...
The Book Marketing Formula: Why Familiarity Sells
by Amy Cornell | Mar 12, 2026 | Book Marketing Basics, Podcast for Authors
Reading Time: 4 minutesMany authors crave originality so fiercely that they reject anything resembling a formula. The instinct makes sense. Writing is creative work. But in the marketplace, structure is not the enemy of creativity—it’s the container that lets...