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How to Find Readers for My Book: A Practical Guide to Targeting the Right Audience

How to Find Readers for My Book: A Practical Guide to Targeting the Right Audience

by Amy Cornell | Jan 8, 2026 | Author Branding, Getting More Book Reviews, Podcast for Authors

Reading Time: 5 minutesMany authors assume that writing a strong book guarantees an audience, but the market rewards clarity long before it rewards creativity. A brilliant story or well-researched nonfiction manuscript will still struggle if readers can’t instantly...
Sustainable Marketing for Authors: How to Promote Your Book Without Burning Out

Sustainable Marketing for Authors: How to Promote Your Book Without Burning Out

by Amy Cornell | Jan 1, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 4 minutesBurnout creeps up on authors because the modern book-marketing playbook rewards activity more than impact. Everywhere you look, someone is telling you to run ads, post daily, pitch media, grow your list, join groups, go on tour, and somehow...
How to Get My Book Noticed: Modern Media Readiness for Today’s Authors

How to Get My Book Noticed: Modern Media Readiness for Today’s Authors

by Penny Sansevieri | Dec 25, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 5 minutesMost authors think media training begins and ends with preparing for TV, radio, or a formal interview—but that mindset belongs to an earlier era of publishing. Today, everything you post or say online is media: an Instagram story, a Goodreads...
The Book Marketing Strategies That Actually Work in 2026: Ditch Luck, Build Systems

The Book Marketing Strategies That Actually Work in 2026: Ditch Luck, Build Systems

by Penny Sansevieri | Dec 18, 2025 | Podcast for Authors

Reading Time: 8 minutesMany authors enter marketing with a quiet hope for a lightning strike—a viral post, a breakout review, a golden-ticket launch. The publishing reality is less cinematic and more cumulative. The authors who build lasting careers aren’t the ones...
Amazon Optimization for Authors: A Practical Guide to Winning the A10 Era

Amazon Optimization for Authors: A Practical Guide to Winning the A10 Era

by Penny Sansevieri | Dec 11, 2025 | Podcast for Authors

Reading Time: 9 minutesAmazon’s A10 shift changed the rules for authors—but not in the way many feared. Rather than punishing indies, the update rewards signals only real authors can generate: relevant traffic from outside Amazon, strong reader engagement, and a...
Book Marketing Mistakes: How to Fix the “Monsters” That Haunt Authors

Book Marketing Mistakes: How to Fix the “Monsters” That Haunt Authors

by Penny Sansevieri | Dec 4, 2025 | Podcast for Authors

Reading Time: 3 minutesQuick Answers: What are common book marketing mistakes? Fragmented platform, off-brand visuals, bad contracts, cold list, untargeted ads. How do I avoid them? Audit channels, align branding, keep dashboard control, email monthly, focus on 1–2...
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Recent Articles

  • Can You Successfully Market a Book Without a Team? The Reality for Most Authors
  • Author Scams: How to Spot Fake Book Marketing Offers
  • Amazon Book Marketing Tips That Improve Sales
  • How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

  • Book Publicity for Authors: What Actually Works

Recent Posts

  • Can You Successfully Market a Book Without a Team? The Reality for Most Authors
  • Author Scams: How to Spot Fake Book Marketing Offers
  • Amazon Book Marketing Tips That Improve Sales
  • How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

  • Book Publicity for Authors: What Actually Works

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