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Book Positioning for Authors: Why Marketing Isn’t Working

Book Positioning for Authors: Why Marketing Isn’t Working

by Amy Cornell | Feb 12, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 4 minutesWhen a book underperforms, most authors assume they need more marketing. More ads. More posts. More outreach. The reality is simpler—and far more useful. Marketing only amplifies what’s already there. If your positioning is off, promotion won’t...
Book Marketing Metrics That Matter (and the Ones to Ignore)

Book Marketing Metrics That Matter (and the Ones to Ignore)

by Amy Cornell | Feb 5, 2026 | Book Marketing Basics, Podcast for Authors

Reading Time: 4 minutesAuthors love momentum. The problem is that not all momentum converts. In fact, some of the most exciting-looking activity in book marketing does almost nothing to predict sales. High likes, busy posting schedules, and short-term spikes feel...
How to Write a Book Pitch That Gets Replies (With Examples)

How to Write a Book Pitch That Gets Replies (With Examples)

by Amy Cornell | Feb 3, 2026 | Getting More Media Coverage, Podcast for Authors

Reading Time: 4 minutesIf you’ve ever wondered why your book pitch didn’t get a response, you’re not alone. Most authors know they need a pitch, but very few are taught how to write one that actually works in the real world. A book pitch isn’t a synopsis. It’s not a...
New Year, New Launch, New Podcast Format = Smarter Author Wins

New Year, New Launch, New Podcast Format = Smarter Author Wins

by Amy Cornell | Jan 29, 2026 | Podcast for Authors

Reading Time: 4 minutesAs the year winds down, authors naturally start asking the same question: what should I actually focus on next year to move my career forward? That’s exactly why we’re pulling back the curtain on our 2026 podcast content plan. This episode isn’t...
Author Book Launch Expectations: What Actually Drives Success

Author Book Launch Expectations: What Actually Drives Success

by Amy Cornell | Jan 22, 2026 | Bestseller Essentials, Podcast for Authors

Reading Time: 6 minutesMost first-time authors walk into launch week expecting fireworks. Big sales. Big attention. Instant validation. And when it doesn’t happen, they assume something’s wrong with the book, the marketing, or them. The truth is quieter, and honestly...
Author Marketing Fundamentals: Protect Your Platform, Fix Visibility, and Build Momentum

Author Marketing Fundamentals: Protect Your Platform, Fix Visibility, and Build Momentum

by Amy Cornell | Jan 15, 2026 | Author Branding, Podcast for Authors

Reading Time: 4 minutesAs the year winds down, many authors feel the pressure to “fix everything” before January. That urgency is exactly what scammers, bad systems, and short-term thinking thrive on. In a recent episode of our podcast, we broke down the author...
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Recent Articles

  • Why Local Book Marketing Is One of the Most Overlooked Strategies for Selling More Books
  • When Should You Hire a Book Marketing Company? 9 Signs You Need Professional Help

  • Inside the Campaign: Real Book Marketing Strategy in Action
  • The Biggest Publishing Mistakes Authors Make Before Their Book Is Even Published
  • What Does Book Marketing Actually Cost? A Realistic Guide for Authors

Recent Posts

  • Why Local Book Marketing Is One of the Most Overlooked Strategies for Selling More Books
  • When Should You Hire a Book Marketing Company? 9 Signs You Need Professional Help

  • Inside the Campaign: Real Book Marketing Strategy in Action
  • The Biggest Publishing Mistakes Authors Make Before Their Book Is Even Published
  • What Does Book Marketing Actually Cost? A Realistic Guide for Authors

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