by Penny Sansevieri | Dec 18, 2025 | Podcast for Authors
Reading Time: 8 minutesMany authors enter marketing with a quiet hope for a lightning strike—a viral post, a breakout review, a golden-ticket launch. The publishing reality is less cinematic and more cumulative. The authors who build lasting careers aren’t the ones...
by Penny Sansevieri | Dec 11, 2025 | Podcast for Authors
Reading Time: 9 minutesAmazon’s A10 shift changed the rules for authors—but not in the way many feared. Rather than punishing indies, the update rewards signals only real authors can generate: relevant traffic from outside Amazon, strong reader engagement, and a...
by Penny Sansevieri | Dec 4, 2025 | Podcast for Authors
Reading Time: 3 minutesQuick Answers: What are common book marketing mistakes? Fragmented platform, off-brand visuals, bad contracts, cold list, untargeted ads. How do I avoid them? Audit channels, align branding, keep dashboard control, email monthly, focus on 1–2...
by Penny Sansevieri | Nov 6, 2025 | Podcast for Authors
Reading Time: 5 minutesIn the competitive world of publishing, standing out can feel like an uphill battle. With millions of books competing for readers’ attention, authors need every advantage possible to rise above the noise. One often-overlooked but incredibly...
by Penny Sansevieri | Oct 30, 2025 | Amazon Updates & Marketing Tips, Podcast for Authors
Reading Time: 5 minutesKindle Unlimited has dramatically reshaped the self-publishing world, offering indie authors unparalleled access to readers. By enrolling your book in Amazon’s subscription program, you can reach readers who may never have purchased your title...
by Penny Sansevieri | Oct 23, 2025 | Author Branding, Podcast for Authors
Reading Time: 5 minutesIn the world of publishing, first impressions are everything. Whether you’re pitching to an agent, a publisher, a journalist, or even a potential reader you meet at a conference, being able to sum up your book in a concise, compelling way can be...