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The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team

The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team

by Amy Cornell | May 14, 2026 | Getting More Book Reviews, Podcast for Authors

Reading Time: 5 minutesMost authors assume the fastest way to grow their book sales is to reach more people. More followers. More visibility. More exposure. But in practice, that’s rarely what moves the needle. The authors who build consistent, sustainable sales...
How to Pitch Podcasts as an Author (Without Sounding Promotional)

How to Pitch Podcasts as an Author (Without Sounding Promotional)

by Amy Cornell | May 7, 2026 | Getting More Media Coverage, Podcast for Authors

Reading Time: 4 minutesIf podcast marketing is one of the most effective tools available to authors, pitching is where most of that opportunity quietly falls apart. It’s not because authors aren’t trying. Most are. The issue is how the pitch is framed, and more...
Podcast Pitching for Authors: How to Get Booked and Build Visibility

Podcast Pitching for Authors: How to Get Booked and Build Visibility

by Amy Cornell | Apr 30, 2026 | Getting More Media Coverage, Podcast for Authors

Reading Time: 4 minutesPodcast marketing for authors has quietly become one of the most effective ways to build visibility, credibility, and long-term momentum. But most authors approach it the wrong way. They treat the interview like an ad. And the moment a host...
Borrowed Buzz: The Smarter Way to Stay Visible Year-Round

Borrowed Buzz: The Smarter Way to Stay Visible Year-Round

by Amy Cornell | Apr 23, 2026 | Bestseller Essentials, Podcast for Authors

Reading Time: 5 minutesMost authors eventually run into the same problem. There are only so many ways to say “buy my book” before it starts to feel repetitive. Not just to your audience, but to you. That’s usually the point where marketing either slows down or starts...
Goodreads for Authors: What the New Updates Mean (and How to Use Them)

Goodreads for Authors: What the New Updates Mean (and How to Use Them)

by Amy Cornell | Apr 16, 2026 | Podcast for Authors, Social Media for Authors

Reading Time: 4 minutesGoodreads has always been a complicated space for authors. It’s where your most passionate readers live. It’s also where some of the most frustrating feedback happens. And for a long time, it’s felt like authors were playing in a system that...
Book Positioning for Authors: Why Marketing Fails Without It

Book Positioning for Authors: Why Marketing Fails Without It

by Amy Cornell | Apr 16, 2026 | Bestseller Essentials, Podcast for Authors

Reading Time: 4 minutesWhen a book underperforms, most authors reach for the same solution: more marketing. More ads. More posts. More outreach. The hard truth is simpler—and far more liberating. Marketing only amplifies what’s already there. If your book’s...
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Recent Articles

  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)
  • Can You Successfully Market a Book Without a Team? The Reality for Most Authors

Recent Posts

  • Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally
  • How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire

  • Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
  • Why Good Books Don’t Always Sell (And What Successful Authors Understand)
  • Can You Successfully Market a Book Without a Team? The Reality for Most Authors

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