Reading Time: 3 minutesMost authors who struggle with book marketing aren’t lazy. They’re overwhelmed. Writing a book gives you a defined goal: finish the manuscript. Marketing is different. Suddenly you’re responsible for Amazon, reviews, social...
Reading Time: 4 minutesReaders have more choices than ever. That sounds obvious, but it changes almost everything about how authors should approach book marketing. Discovery is no longer confined to bookstore shelves or a handful of review outlets. Readers find books...
Reading Time: 7 minutesFor years, Amazon optimization followed a fairly predictable formula. Research your keywords. Choose the best categories. Write a compelling description. Hope the algorithm connected your book with the right readers. Those fundamentals still...
Reading Time: 6 minutesFor years, Amazon has been the center of the self-publishing universe. It offers unmatched discoverability, a trusted buying experience, and access to millions of readers. But as Amazon’s fees have increased, algorithms have evolved, and...
Reading Time: 7 minutesNot long ago, the idea of charging readers for an email newsletter felt like something reserved for journalists, financial analysts, and niche industry experts. Today, it’s becoming an increasingly common conversation among authors, thanks...
Reading Time: 7 minutesIf you’ve ever looked at your calendar halfway through the summer and wondered where your book marketing plan went, you’re not alone. Life has a way of disrupting even the best intentions. Kids are home from school. Vacations fill...
