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What’s In, What’s Out: The Book Marketing Edition

What’s In, What’s Out: The Book Marketing Edition

by Penny Sansevieri | Sep 17, 2026 | Podcast for Authors

Reading Time: 9 minutesBook marketing advice has a shelf life. That has always been true to some extent, but today the problem is harder for authors to navigate. Marketing platforms change. Reader habits change. Amazon changes. Social media algorithms change. And now...
Overwhelmed by Book Marketing? Here’s How to Get Unstuck

Overwhelmed by Book Marketing? Here’s How to Get Unstuck

by Penny Sansevieri | Sep 10, 2026 | Book Marketing Basics, Podcast for Authors

Reading Time: 3 minutesMost authors who struggle with book marketing aren’t lazy. They’re overwhelmed. Writing a book gives you a defined goal: finish the manuscript. Marketing is different. Suddenly you’re responsible for Amazon, reviews, social...
What Bestselling Authors Know About Getting Readers to Click Buy

What Bestselling Authors Know About Getting Readers to Click Buy

by Penny Sansevieri | Sep 3, 2026 | Podcast for Authors

Reading Time: 4 minutesPrefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast. Press play above, or subscribe on Apple Podcasts . Readers have more choices than ever. That sounds obvious, but it changes...
How Amazon AI Is Changing Book Discoverability (And What Authors Need to Do About It)

How Amazon AI Is Changing Book Discoverability (And What Authors Need to Do About It)

by Amy Cornell | Aug 27, 2026 | Amazon Updates & Marketing Tips, Podcast for Authors

Reading Time: 6 minutes Prefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast. Press play above, or subscribe on Apple Podcasts . For years, Amazon optimization followed a fairly predictable formula....
Selling Books Direct to Readers: Is It Worth It for Authors?

Selling Books Direct to Readers: Is It Worth It for Authors?

by Amy Cornell | Aug 20, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 6 minutesPrefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast. Press play above, or subscribe on Apple Podcasts . For years, Amazon has been the center of the self-publishing universe. It...
How Amazon AI Is Changing Book Discoverability (And What Authors Need to Do About It)

Should Authors Start a Paid Newsletter?

by Amy Cornell | Aug 13, 2026 | Author Branding, Podcast for Authors

Reading Time: 6 minutesNot long ago, the idea of charging readers for an email newsletter felt like something reserved for journalists, financial analysts, and niche industry experts. Today, it’s becoming an increasingly common conversation among authors, thanks...
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Recent Posts

  • What’s In, What’s Out: The Book Marketing Edition
  • 10 Signs Your Book Marketing Isn’t Working
  • Book Influencer Outreach Case Study: Finding Better-Fit Reviewers Instead of Chasing Bigger Accounts
  • Overwhelmed by Book Marketing? Here’s How to Get Unstuck
  • What Bestselling Authors Know About Getting Readers to Click Buy

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