Reading Time: 4 minutesFall has a way of making authors feel like they’re running out of time. Holiday promotions are coming. Black Friday is coming. Gift guides are already being planned. There are year-end sales goals to hit, events to schedule, ads to run,...
Reading Time: 5 minutesNew authors often evaluate every marketing effort with one question: How many books did this sell? It’s understandable. Sales are ultimately important, and when you’re investing time or money in book marketing, you want evidence...
Reading Time: 5 minutesAuthor scams aren’t new, but they’re getting harder to spot. The obvious pitches promising a Netflix deal, guaranteed bestseller status, or massive publicity still exist. But increasingly, scammers aren’t leading with something...
Reading Time: 4 minutes Why Big Book Marketing Numbers Don’t Always Lead to Book Sales Big numbers are seductive in book marketing. Twenty thousand views. Tens of thousands of followers. A massive email list. Thousands of media contacts. Hundreds of thousands of...
Reading Time: 4 minutesRumors about Barnes & Noble author events have been flying, but the bigger takeaway for authors is far more useful: bookstore events aren’t disappearing. They’re becoming more selective. That distinction matters if bookstore...
