by Penny Sansevieri | Apr 23, 2026 | Podcast for Authors
Reading Time: 5 minutesMost authors eventually run into the same problem. There are only so many ways to say “buy my book” before it starts to feel repetitive. Not just to your audience, but to you. That’s usually the point where marketing either slows down or starts...
by Penny Sansevieri | Apr 16, 2026 | Podcast for Authors
Reading Time: 4 minutesGoodreads has always been a complicated space for authors. It’s where your most passionate readers live. It’s also where some of the most frustrating feedback happens. And for a long time, it’s felt like authors were playing in a system that...
by Penny Sansevieri | Apr 16, 2026 | Podcast for Authors
Reading Time: 4 minutesWhen a book underperforms, most authors reach for the same solution: more marketing. More ads. More posts. More outreach. The hard truth is simpler—and far more liberating. Marketing only amplifies what’s already there. If your book’s...
by Penny Sansevieri | Apr 9, 2026 | Podcast for Authors
Reading Time: 5 minutesChoosing between book marketing services can feel like walking into a room where everyone is talking at once. Every company sounds confident. Every proposal promises visibility. Some lean on big numbers, others on complicated language about...
by Penny Sansevieri | Apr 2, 2026 | Podcast for Authors
Reading Time: 4 minutesReviews are the social proof engine behind book sales. But most authors approach them with urgency instead of strategy. They chase spikes. They push too hard at launch. They worry when numbers don’t move fast enough. And in the process, they...
by Penny Sansevieri | Mar 31, 2026 | Podcast for Authors
Reading Time: 6 minutesIf you’ve been searching for how to sell more books, you’re probably getting the same recycled advice: post more on social, discount more often, run ads, hope for the best. Here’s the truth: selling more books consistently isn’t about doing more...