Quiz: How Display Ads Fit Into Your Book Marketing and Publicity

by | Aug 18, 2022 | Book Marketing Basics

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I hear it all the time. You think you have to run display ads for your book marketing and publicity plan to succeed.

I’m here to tell you that is simply not true! Ads often go wrong and are run mostly for the wrong reasons.

And sadly, there are book marketing and publicity services out there that prey on your fatigue and tell you that display ads are the key to next level success.

Beware of this tactic and remember this: most display ads are flashy, offer very little substance, and therefore aren’t very effective. Focus more on your website and retail page – efforts that will give you bigger impact with all the right people.

So take a look at this quiz we made based on our Podcast Minisode: How We Really Feel About Display Advertising.

And if you haven’t listened to the episode, do that next!

Resources and Free Downloads

Consider signing up for our Personalized Book Marketing and Brand Assessment

Stay organized and check out our FREE Monthly Book Marketing Planner

Read our blogpost on 5 Simple Reasons Your Amazon Ads Aren’t Working

Read our blogpost on Deciding Which Marketing Service Company is Right For You

Check out ALLi’s Self Publishing News – a great resource for self-publishing authors

Check out KM Weiland’s site, she’s an excellent resource


  1. Robin Bartlett

    Wondering what you think of a small display ad (6×6) in a targeted association newspaper to announce publication? 5-6,000 circ with referrals back to author website.

    • Penny Sansevieri

      Robin hi, thanks for chiming in –

      So it would depend on the book’s audience – for example I wouldn’t run an ad in IBPA magazine for a mystery novel, but I would for any of my upcoming books. The issue with ads is there often isn’t a goal or an audience match – and that’s where a lot of money is wasted.

      Thanks for your comment!



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