Inside the Campaign: Real Book Marketing Strategy in Action
Reading Time: 6 minutesHave you ever wondered what goes on inside the design and strategy building behind a book marketing campaign? If so, I think you’ll find this post – and our other case study posts, to be very enlightening. Every book marketing...
What Does Book Marketing Actually Cost? A Realistic Guide for Authors
Reading Time: 11 minutesIf you have started looking into book marketing, you have probably noticed something quickly: pricing is all over the map. One company offers a package for a few hundred dollars. Another quotes several thousand. Someone else tells you that you...
Why Your Book Launch Doesn’t Have to Be Perfect (And Why That’s Good News)
Reading Time: 5 minutesPrefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast. Press play above, or subscribe on Apple Podcasts . For many authors, launch day carries an enormous amount of emotional weight....
How to Choose a Book Marketing Company: 12 Questions Smart Authors Ask Before They Hire
Reading Time: 13 minutesHiring a book marketing company can feel like a big decision because it is one. You are not just spending money. You are trusting someone with your book, your reputation, your time, and often a project you have worked on for years. And if you...
Why Comparing Your Book Sales to Other Authors Is One of the Biggest Mistakes You Can Make
Reading Time: 5 minutesIf you’ve ever opened social media after checking your latest book sales and wondered what you’re doing wrong, you’re not alone. Every day, authors see posts celebrating six-figure launches, screenshots of thousands of books...
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