Publishing Non-Fiction the Strategic Way Without Delays
Typically when someone is publishing non-fiction it’s because they’re looking to cement their thought leader status in the market for a specific topic, industry, or area of expertise. But we see it all the time, specifically when publishing non-fiction,...
What to Do When Author Marketing Goes Against Your Nature
Author marketing is complicated for many of us because we live in our heads so much! I can come up with ideas and brainstorm all day long, but I have a team to work with me on the planning and execution, because it’s a lot for one person to do on their own. And...
How to Sell Books When Your Network Fails You
I realize the title of this post is a little ominous, especially when it comes to something as critical as figuring out how to sell books. But believe it or not, it’s a very real problem that a lot of authors deal with in some capacity. I hear it and see it all...
Quiz: How Display Ads Fit Into Your Book Marketing and Publicity
I hear it all the time. You think you have to run display ads for your book marketing and publicity plan to succeed. I’m here to tell you that is simply not true! Ads often go wrong and are run mostly for the wrong reasons. And sadly, there are book marketing and...
Book Promotion Strategies: Which Ones Are Right for You?
There are a lot of book promotion strategies out there, and choosing the right ones are just as important as writing a good book. We all want to see our books sell, but I’ve seen many talented authors with fantastic books fail. They just weren’t organized or realistic...
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