by Penny Sansevieri | Jan 21, 2025 | Book Marketing Basics
Reading Time: 4 minutesStepping into the Amazon marketplace as an author is like opening your very own storefront in the world’s largest online bookstore. And your Amazon Author Central page is your secret weapon—a free and powerful tool designed to help you...
by Penny Sansevieri | Dec 17, 2024 | Book Marketing Basics
Reading Time: 4 minutesThere’s no shortage of affordable, even dirt-cheap, book marketing services out there. For an indie author working with a tight budget, the temptation to sign up for a $50 ad blast or a “guaranteed bestseller” promo can be strong. But here’s a...
by Penny Sansevieri | Dec 3, 2024 | Book Marketing Basics
Reading Time: 5 minutesThe holiday season is a magical time to reflect on the past year and set yourself up for success in the next, and what better way to do that than with a checklist? As an author, it’s the perfect time to check in on all the nooks and crannies of...
by Penny Sansevieri | Oct 22, 2024 | Book Marketing Basics
Reading Time: 5 minutesWhenever I’m asked how to promote a self-published book, I am reminded of Aesop’s Fables. We all know the story of the tortoise and the hare, but when life seems to move at the speed of sound and the 24-hour news cycle constantly reminds us of...
by Penny Sansevieri | Oct 8, 2024 | Book Marketing Basics
Reading Time: 4 minutesWalking into a library is like stepping into a treasure trove of stories. Shelves packed with books—some big-name bestsellers, others hidden gems—all waiting to be discovered. But here’s the thing: you don’t need to be a household name to get...
by Penny Sansevieri | Aug 20, 2024 | Book Marketing Basics
Reading Time: 5 minutesEmbarking on the journey of promoting your book can be exhilarating, but also challenging, and one key decision many authors face is whether to hire a book publicist. Sometimes authors don’t budget for this, and I get it – because investing in a...