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How a Goodreads Author Page Strategically Supports Your Brand

How a Goodreads Author Page Strategically Supports Your Brand

by Penny Sansevieri | Sep 21, 2021 | Book Marketing Basics

Reading Time: 3 minutesA Goodreads author page, done right, can be one of the most influential tools in your marketing plan. To start, Goodreads is owned by Amazon, and even if you have a love-hate relationship with the retail giant, they’re still the ones selling the...
Key Strategies for Book Marketing Online Without Wasting Time

Key Strategies for Book Marketing Online Without Wasting Time

by Penny Sansevieri | Sep 15, 2021 | Book Marketing Basics, Podcast for Authors

Reading Time: 5 minutesWhichever way you choose to get the word out there about your book, book marketing online is absolutely critical to your success. And I’m not talking about opening up a bunch of social media accounts you’ll have no time for. Don’t fall...
Self Publishing a Book Requires the Right Focus

Self Publishing a Book Requires the Right Focus

by Penny Sansevieri | Sep 9, 2021 | Bestseller Essentials, Book Marketing Basics

Reading Time: 3 minutesSelf publishing a book is really an exciting, frustrating, and emotional time, and it’s easy to lose focus along the way – believe me, I know – because I have Book to Bestseller releasing this fall and it’s been a...
The Best Book Marketing Minisode Round-Up

The Best Book Marketing Minisode Round-Up

by Penny Sansevieri | Sep 2, 2021 | Book Marketing Basics, Podcast for Authors

Reading Time: 2 minutesThe Best Book Marketing Minisode Round-Up is a recap of several minisodes on our Book Marketing Tips and Author Success podcast. Did you know you can listen to the best book marketing tips in under 10 minutes? It’s true–while our full...
Smarter Book Promotion on Amazon with Seasonal Ads

Smarter Book Promotion on Amazon with Seasonal Ads

by Penny Sansevieri | Aug 24, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 4 minutesIt’s no secret that I love Amazon ads, but when it comes to book promotion on Amazon, there’s nothing better than seasonal promotion–and seasonal ads. When marketing professionals talk about seasonal promotion, our minds immediately go to...
How to Market a Self-Published Book with Local Media

How to Market a Self-Published Book with Local Media

by Penny Sansevieri | Aug 17, 2021 | Book Marketing Basics, Getting More Media Coverage

Reading Time: 4 minutesWhen it comes to how to market a self-published book, I have to admit that local media pitching is one of my fun and maybe best-kept secrets. (Not anymore!) Why? Well, for one, local media is one of the most underused resources for authors, and...
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