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What Does Book Marketing Actually Cost? A Realistic Guide for Authors

What Does Book Marketing Actually Cost? A Realistic Guide for Authors

by Penny Sansevieri | Jul 7, 2026 | Being in Business as an Author, Book Marketing Basics

Reading Time: 11 minutesIf you have started looking into book marketing, you have probably noticed something quickly: pricing is all over the map. One company offers a package for a few hundred dollars. Another quotes several thousand. Someone else tells you that you...
Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally

Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally

by Amy Cornell | Jun 25, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 5 minutesFor many authors, international publishing has always felt just out of reach. Professional translation can be expensive, the process takes time, and unless you already know there’s demand for your book in another country, it can feel like...
Why Good Books Don’t Always Sell (And What Successful Authors Understand)

Why Good Books Don’t Always Sell (And What Successful Authors Understand)

by Amy Cornell | Jun 11, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 7 minutesEvery author hopes readers will fall in love with their book. That’s a reasonable hope, especially after spending months or years writing, revising, polishing, and preparing the book for release. By the time it launches, the author usually knows...
Can You Successfully Market a Book Without a Team? The Reality for Most Authors

Can You Successfully Market a Book Without a Team? The Reality for Most Authors

by Penny Sansevieri | Jun 9, 2026 | Being in Business as an Author

Reading Time: 5 minutesEvery author wants to believe they can do it all themselves. It’s understandable. Writing a book is already a deeply personal process. Many authors spend months or years working independently, making decisions on their own, solving...
Book Marketing Services: How to Choose the Right Partner

Book Marketing Services: How to Choose the Right Partner

by Amy Cornell | Apr 9, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 5 minutesChoosing between book marketing services can feel like walking into a room where everyone is talking at once. Every company sounds confident. Every proposal promises visibility. Some lean on big numbers, others on complicated language about...
How to Build Author Brand Loyalty and Repeat Readers

How to Build Author Brand Loyalty and Repeat Readers

by Amy Cornell | Feb 19, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 4 minutesMany authors unknowingly treat readers like a checkout line—quick, transactional, and forgettable. That mindset quietly limits growth. Books are not impulse snacks. They are emotional investments. When someone chooses your story, they trade...
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Recent Posts

  • Overwhelmed by Book Marketing? Here’s How to Get Unstuck
  • What Bestselling Authors Know About Getting Readers to Click Buy
  • 7 Signs You’re Not Ready for Professional Book Promotion
  • How Amazon AI Is Changing Book Discoverability (And What Authors Need to Do About It)
  • Amazon Book Optimization Case Study: Making a Book Page Easier for Readers — and Retail Systems — to Understand

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