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Why Good Books Don’t Always Sell (And What Successful Authors Understand)

Why Good Books Don’t Always Sell (And What Successful Authors Understand)

by Amy Cornell | Jun 11, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 7 minutesEvery author hopes readers will fall in love with their book. That’s a reasonable hope, especially after spending months or years writing, revising, polishing, and preparing the book for release. By the time it launches, the author usually knows...
Can You Successfully Market a Book Without a Team? The Reality for Most Authors

Can You Successfully Market a Book Without a Team? The Reality for Most Authors

by Penny Sansevieri | Jun 9, 2026 | Being in Business as an Author

Reading Time: 5 minutesEvery author wants to believe they can do it all themselves. It’s understandable. Writing a book is already a deeply personal process. Many authors spend months or years working independently, making decisions on their own, solving...
Book Marketing Services: How to Choose the Right Partner

Book Marketing Services: How to Choose the Right Partner

by Amy Cornell | Apr 9, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 5 minutesChoosing between book marketing services can feel like walking into a room where everyone is talking at once. Every company sounds confident. Every proposal promises visibility. Some lean on big numbers, others on complicated language about...
How to Build Author Brand Loyalty and Repeat Readers

How to Build Author Brand Loyalty and Repeat Readers

by Amy Cornell | Feb 19, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 4 minutesMany authors unknowingly treat readers like a checkout line—quick, transactional, and forgettable. That mindset quietly limits growth. Books are not impulse snacks. They are emotional investments. When someone chooses your story, they trade...
How to Build an Author Brand That Attracts Readers and Sells Books (Step-by-Step Guide)

How to Build an Author Brand That Attracts Readers and Sells Books (Step-by-Step Guide)

by Penny Sansevieri | Feb 17, 2026 | Author Branding, Being in Business as an Author

Reading Time: 4 minutesWhy Author Branding Matters More Than Ever You’ve probably heard the term author brand, but what does it actually mean in 2026? Your author brand is the unique identity you create for yourself as a writer. It’s how readers think of you, the...
Book Positioning for Authors: Why Marketing Isn’t Working

Book Positioning for Authors: Why Marketing Isn’t Working

by Amy Cornell | Feb 12, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 4 minutesWhen a book underperforms, most authors assume they need more marketing. More ads. More posts. More outreach. The reality is simpler—and far more useful. Marketing only amplifies what’s already there. If your positioning is off, promotion won’t...
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Recent Articles

  • Should Authors Start a Paid Newsletter?
  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.

Recent Posts

  • Should Authors Start a Paid Newsletter?
  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.

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