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When Should You Hire a Book Marketing Company? 9 Signs You Need Professional Help

When Should You Hire a Book Marketing Company? 9 Signs You Need Professional Help

by Penny Sansevieri | Jul 21, 2026 | Being in Business as an Author, Book Marketing Basics

Reading Time: 12 minutesHiring a book marketing company is a big decision. It is also one that many authors put off until they are already frustrated, overwhelmed, or disappointed by a launch that did not go the way they hoped. And honestly, that is understandable....
The Biggest Publishing Mistakes Authors Make Before Their Book Is Even Published

The Biggest Publishing Mistakes Authors Make Before Their Book Is Even Published

by Amy Cornell | Jul 9, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 5 minutesPrefer to Listen? This article was adapted from an episode of the Book Marketing Tips & Author Success Podcast. Press play above, or subscribe on Apple Podcasts . For many authors, finishing a manuscript feels like crossing the finish line....
What Does Book Marketing Actually Cost? A Realistic Guide for Authors

What Does Book Marketing Actually Cost? A Realistic Guide for Authors

by Penny Sansevieri | Jul 7, 2026 | Being in Business as an Author, Book Marketing Basics

Reading Time: 11 minutesIf you have started looking into book marketing, you have probably noticed something quickly: pricing is all over the map. One company offers a package for a few hundred dollars. Another quotes several thousand. Someone else tells you that you...
Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally

Should You Use Amazon’s AI Translation for Your Book? What Authors Need to Know Before Expanding Internationally

by Amy Cornell | Jun 25, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 5 minutesFor many authors, international publishing has always felt just out of reach. Professional translation can be expensive, the process takes time, and unless you already know there’s demand for your book in another country, it can feel like...
Why Good Books Don’t Always Sell (And What Successful Authors Understand)

Why Good Books Don’t Always Sell (And What Successful Authors Understand)

by Amy Cornell | Jun 11, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 7 minutesEvery author hopes readers will fall in love with their book. That’s a reasonable hope, especially after spending months or years writing, revising, polishing, and preparing the book for release. By the time it launches, the author usually knows...
Can You Successfully Market a Book Without a Team? The Reality for Most Authors

Can You Successfully Market a Book Without a Team? The Reality for Most Authors

by Penny Sansevieri | Jun 9, 2026 | Being in Business as an Author

Reading Time: 5 minutesEvery author wants to believe they can do it all themselves. It’s understandable. Writing a book is already a deeply personal process. Many authors spend months or years working independently, making decisions on their own, solving...
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