by Penny Sansevieri | May 15, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 3 minutesWhat is book bundling, and why should authors care? In a recent podcast episode, Penny Sansevieri and Amy Cornell explored how this underutilized strategy can breathe new life into backlist titles, attract new readers, and reinvigorate your...
by Penny Sansevieri | Apr 29, 2025 | Being in Business as an Author
Reading Time: 3 minutesMany authors struggle with whether to enroll their books in Kindle Unlimited, Amazon’s subscription reading program. This decision can impact your book’s reach, revenue potential, and overall marketing strategy—but the right choice depends on...
by Penny Sansevieri | Apr 17, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 2 minutesWhat is Kindle Unlimited for authors, and is it the right move for your publishing strategy? With so many writers buzzing about Amazon’s exclusive subscription platform, it’s easy to feel like you have to enroll to stay competitive. But Kindle...
by Penny Sansevieri | Apr 15, 2025 | Being in Business as an Author
Reading Time: 2 minutesIn this episode of the Book Marketing Tips & Author Success podcast, Penny Sansevieri and Amy Cornell uncover the often-overlooked opportunity that could take your book sales and author platform to the next level: independent bookstores. If...
by Penny Sansevieri | Apr 10, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 2 minutesShould I start my own publishing company? It’s a question more and more authors are asking as they navigate today’s complex publishing landscape. The idea of creating your own imprint has gained popularity in author communities—promising more...
by Penny Sansevieri | Mar 20, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 2 minutesSuccess as an author isn’t just about writing a great book—it’s about making intentional, strategic choices that drive visibility, sales, and career growth. But what if the biggest thing standing between you and your goals… is you? In this...