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Too Good to Be True? The Author Bookstore Scam That’s Breaking Hearts

Too Good to Be True? The Author Bookstore Scam That’s Breaking Hearts

by Penny Sansevieri | May 22, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 3 minutesThe publishing world is fraught with opportunities for authors—both legitimate and deceptive. Recently, a disturbing author bookstore scam has emerged, targeting hopeful writers eager for their big break. This elaborate scheme preys on the...
What is book bundling and how does it work?

What is book bundling and how does it work?

by Penny Sansevieri | May 15, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 3 minutesWhat is book bundling, and why should authors care? In a recent podcast episode, Penny Sansevieri and Amy Cornell explored how this underutilized strategy can breathe new life into backlist titles, attract new readers, and reinvigorate your...
Is Kindle Unlimited Right for My Book? What Authors Need to Know

Is Kindle Unlimited Right for My Book? What Authors Need to Know

by Penny Sansevieri | Apr 29, 2025 | Being in Business as an Author

Reading Time: 3 minutesMany authors struggle with whether to enroll their books in Kindle Unlimited, Amazon’s subscription reading program. This decision can impact your book’s reach, revenue potential, and overall marketing strategy—but the right choice depends on...
What is Kindle Unlimited for Authors?

What is Kindle Unlimited for Authors?

by Penny Sansevieri | Apr 17, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 2 minutesWhat is Kindle Unlimited for authors, and is it the right move for your publishing strategy? With so many writers buzzing about Amazon’s exclusive subscription platform, it’s easy to feel like you have to enroll to stay competitive. But Kindle...
How to Get Into Indie Bookstores

How to Get Into Indie Bookstores

by Penny Sansevieri | Apr 15, 2025 | Being in Business as an Author

Reading Time: 2 minutesIn this episode of the Book Marketing Tips & Author Success podcast, Penny Sansevieri and Amy Cornell uncover the often-overlooked opportunity that could take your book sales and author platform to the next level: independent bookstores. If...
Should I Start My Own Publishing Company? Myth vs. Reality

Should I Start My Own Publishing Company? Myth vs. Reality

by Penny Sansevieri | Apr 10, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 2 minutesShould I start my own publishing company? It’s a question more and more authors are asking as they navigate today’s complex publishing landscape. The idea of creating your own imprint has gained popularity in author communities—promising more...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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