by Penny Sansevieri | Apr 10, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 2 minutesShould I start my own publishing company? It’s a question more and more authors are asking as they navigate today’s complex publishing landscape. The idea of creating your own imprint has gained popularity in author communities—promising more...
by Penny Sansevieri | Mar 20, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 2 minutesSuccess as an author isn’t just about writing a great book—it’s about making intentional, strategic choices that drive visibility, sales, and career growth. But what if the biggest thing standing between you and your goals… is you? In this...
by Penny Sansevieri | Mar 13, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 2 minutesBe honest, have you ever asked yourself one of these questions: “I’ve tried everything to market my book, but nothing’s working. What should I do?” “How do I know if my book is a lost cause?” “Why isn’t my book getting any traction, and how can...
by Penny Sansevieri | Mar 6, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 2 minutesYou’ve poured your heart, time, and creativity into your book—now what? Investing in book marketing and publicity isn’t just about spending money; it’s about giving your book the best possible chance to reach readers. But why does book marketing...
by Penny Sansevieri | Feb 28, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 2 minutesWe spend a lot of time talking about Amazon (and that matters), but when was the last time you searched for your name or book on Google? Did your author website show up? Or is it getting lost in the vast expanse of the internet? While Amazon...
by Penny Sansevieri | Feb 18, 2025 | Being in Business as an Author
Reading Time: 5 minutesCrafting and promoting your book can feel like a full-time job, especially when it comes to grabbing the attention of media, bloggers, bookstores, events, and influencers. That’s why I love it when author’s take the extra step to create their...