by Penny Sansevieri | Jan 23, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 2 minutesIn a crowded digital landscape, authors are always on the hunt for new ways to reach readers. Substack has risen as a newsletter platform that promises creative freedom and direct audience connection—but is it right for you? In this episode,...
by Penny Sansevieri | Jan 16, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 2 minutesIt’s almost time to flip the calendar and embrace a brand-new year—and with it comes the perfect opportunity to refresh, reset, and reinvigorate your brand with an author roadmap. In this episode, we’re sharing a step-by-step checklist to help...
by Penny Sansevieri | Jan 7, 2025 | Being in Business as an Author
Reading Time: 3 minutesStepping into the world of podcasting as an author is like finding a library with a voice. Podcasts offer a blend of advice, inspiration, and insider knowledge that can fuel your journey from writing to publishing success. Whether you’re trying...
by Penny Sansevieri | Sep 10, 2024 | Being in Business as an Author
Reading Time: 4 minutesIt’s no secret that book publicity and book marketing options are confusing. There’s a lot out there and while some of it is great, a lot of it isn’t. And if you’re going to invest in your book (and you should), you want to make sure that you’re...
by Penny Sansevieri | Aug 6, 2024 | Being in Business as an Author
Reading Time: 7 minutesLet’s face it, marketing a self-published book is confusing. There are a lot of options and the majority of them are confusing. There is no straight line to promoting a book. And while a lot of authors believe that marketing a...
by Penny Sansevieri | Jul 9, 2024 | Being in Business as an Author
Reading Time: 8 minutesAuthors are often terribly unprepared for the process and the cost of self-publishing a book. There is no single reason for why this happens, though a lot can be attributed to the fact that authors just don’t realize how many moving parts...