Reading Time: 4 minutesWhy Author Branding Matters More Than Ever You’ve probably heard the term author brand, but what does it actually mean in 2026? Your author brand is the unique identity you create for yourself as a writer. It’s how readers think of you, the...
Reading Time: 4 minutesWhen a book underperforms, most authors assume they need more marketing. More ads. More posts. More outreach. The reality is simpler—and far more useful. Marketing only amplifies what’s already there. If your positioning is off, promotion won’t...
Reading Time: 4 minutesBurnout creeps up on authors because the modern book-marketing playbook rewards activity more than impact. Everywhere you look, someone is telling you to run ads, post daily, pitch media, grow your list, join groups, go on tour, and somehow...
Reading Time: 5 minutesMost authors think media training begins and ends with preparing for TV, radio, or a formal interview—but that mindset belongs to an earlier era of publishing. Today, everything you post or say online is media: an Instagram story, a Goodreads...
Reading Time: 3 minutesMany authors believe book pre-orders only pay off when thousands of fans are waiting—but that myth stops too many promising launches from gaining early traction. A small platform isn’t a barrier; it’s a design constraint that forces you to get...
Reading Time: 3 minutesAre you a debut author expecting instant fame and bestseller success? You’re not alone—but those expectations could be the very thing holding you back. In this grounded and practical episode, publishing veterans Penny and Amy share why reframing...
