by Penny Sansevieri | Jun 3, 2025 | Being in Business as an Author
Reading Time: 2 minutes In today’s saturated publishing landscape, writing and publishing a great book isn’t enough to guarantee success. To truly get noticed, you need a solid marketing plan—and at the center of that plan should be professional book publicity...
by Penny Sansevieri | May 22, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 3 minutesThe publishing world is fraught with opportunities for authors—both legitimate and deceptive. Recently, a disturbing author bookstore scam has emerged, targeting hopeful writers eager for their big break. This elaborate scheme preys on the...
by Penny Sansevieri | May 15, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 3 minutesWhat is book bundling, and why should authors care? In a recent podcast episode, Penny Sansevieri and Amy Cornell explored how this underutilized strategy can breathe new life into backlist titles, attract new readers, and reinvigorate your...
by Penny Sansevieri | Apr 29, 2025 | Being in Business as an Author
Reading Time: 3 minutesMany authors struggle with whether to enroll their books in Kindle Unlimited, Amazon’s subscription reading program. This decision can impact your book’s reach, revenue potential, and overall marketing strategy—but the right choice depends on...
by Penny Sansevieri | Apr 17, 2025 | Being in Business as an Author, Podcast for Authors
Reading Time: 2 minutesWhat is Kindle Unlimited for authors, and is it the right move for your publishing strategy? With so many writers buzzing about Amazon’s exclusive subscription platform, it’s easy to feel like you have to enroll to stay competitive. But Kindle...
by Penny Sansevieri | Apr 15, 2025 | Being in Business as an Author
Reading Time: 2 minutesIn this episode of the Book Marketing Tips & Author Success podcast, Penny Sansevieri and Amy Cornell uncover the often-overlooked opportunity that could take your book sales and author platform to the next level: independent bookstores. If...