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Sustainable Marketing for Authors: How to Promote Your Book Without Burning Out

Sustainable Marketing for Authors: How to Promote Your Book Without Burning Out

by Amy Cornell | Jan 1, 2026 | Being in Business as an Author, Podcast for Authors

Reading Time: 4 minutesBurnout creeps up on authors because the modern book-marketing playbook rewards activity more than impact. Everywhere you look, someone is telling you to run ads, post daily, pitch media, grow your list, join groups, go on tour, and somehow...
How to Get My Book Noticed: Modern Media Readiness for Today’s Authors

How to Get My Book Noticed: Modern Media Readiness for Today’s Authors

by Penny Sansevieri | Dec 25, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 5 minutesMost authors think media training begins and ends with preparing for TV, radio, or a formal interview—but that mindset belongs to an earlier era of publishing. Today, everything you post or say online is media: an Instagram story, a Goodreads...
How to Maximize Book Pre-Orders (Even With a Small Audience)

How to Maximize Book Pre-Orders (Even With a Small Audience)

by Penny Sansevieri | Nov 20, 2025 | Being in Business as an Author

Reading Time: 3 minutesMany authors believe book pre-orders only pay off when thousands of fans are waiting—but that myth stops too many promising launches from gaining early traction. A small platform isn’t a barrier; it’s a design constraint that forces you to get...
Why Unrealistic Expectations Can Sabotage Your Author Career

Why Unrealistic Expectations Can Sabotage Your Author Career

by Penny Sansevieri | Jul 3, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 3 minutesAre you a debut author expecting instant fame and bestseller success? You’re not alone—but those expectations could be the very thing holding you back. In this grounded and practical episode, publishing veterans Penny and Amy share why reframing...
The Power of Reddit: Reach Millions Through Ask Me Anything Events

The Power of Reddit: Reach Millions Through Ask Me Anything Events

by Penny Sansevieri | Jun 19, 2025 | Being in Business as an Author, Podcast for Authors

Reading Time: 3 minutesReddit is a marketing gem that many authors overlook, yet it offers one of the most powerful platforms for connecting with readers without requiring a massive existing following. If you’re wondering how to use Reddit as an author, you’ll find...
How to Choose the Right Book Publicity Services

How to Choose the Right Book Publicity Services

by Penny Sansevieri | Jun 3, 2025 | Being in Business as an Author

Reading Time: 2 minutes In today’s saturated publishing landscape, writing and publishing a great book isn’t enough to guarantee success. To truly get noticed, you need a solid marketing plan—and at the center of that plan should be professional book publicity...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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