by Penny Sansevieri | Oct 20, 2020 | Author Branding, Book Marketing Basics
Reading Time: 4 minutesThis post is for every indie author who has ever typed “How to sell self-published books” into a Google search bar and hoped that the answer would include “through your website.” It’s often a goal of a self-published or indie author to sell...
by Penny Sansevieri | Oct 13, 2020 | Author Branding, Social Media for Authors
Reading Time: 8 minutesAs of 2025, 5.31?billion users spend 2h20 daily on social media—platforms that now drive both discoverability and conversions. But that said, social media doesn’t sell books. Wait, what? Isn’t that a contradiction? You’d think so but...
by Penny Sansevieri | Sep 17, 2020 | Author Branding, Book Marketing Basics
Reading Time: < 1 minuteAs authors we work really hard, and we do our best to figure out how to market a book effectively, but sometimes it gets hard asking our personal networks to help us out, over and over again. I have three words for you – DO IT ANYWAY....
by Penny Sansevieri | Sep 1, 2020 | Author Branding, Bestseller Essentials
Reading Time: 7 minutesYou’ve probably heard the term “email marketing” a lot because it’s a powerful tool for book marketing and promotion. Consider this: in 2019, 3.9 billion people used email, and by 2023 this figure will grow to 4.3 billion (Oberlo 2020). And...
by Penny Sansevieri | Aug 27, 2020 | Author Branding, Bestseller Essentials
Reading Time: < 1 minuteI get so many authors coming to me totally perplexed as to why their book isn’t selling and why their book marketing isn’t working, and I completely understand why, because in today’s market there’s really a lot you...
by Penny Sansevieri | Aug 11, 2020 | Author Branding, Bestseller Essentials
Reading Time: 7 minutesYou might think this article is going to solely focus on book marketing mistakes, but more specifically I’m going to dig into author branding – because the wrong branding will get you in front of the wrong readers – and it’s...