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When and How to Invest in a Book Marketing Company (Infographic)

When and How to Invest in a Book Marketing Company (Infographic)

by Penny Sansevieri | Jan 21, 2021 | Author Branding, Book Marketing Basics

Reading Time: 2 minutesHave you been on the verge of hiring a book marketing company? Maybe your sales are lackluster, perhaps you’re just running out of time to market your book, or let’s face it – we’ve all had to admit at one point that we just don’t know what...
How to Sell Self Published Books Through Your Website

How to Sell Self Published Books Through Your Website

by Penny Sansevieri | Oct 20, 2020 | Author Branding, Book Marketing Basics

Reading Time: 4 minutesThis post is for every indie author who has ever typed “How to sell self-published books” into a Google search bar and hoped that the answer would include “through your website.” It’s often a goal of a self-published or indie author to sell...
Effective Social Media for Your Best Book Marketing Campaign

Effective Social Media for Your Best Book Marketing Campaign

by Penny Sansevieri | Oct 13, 2020 | Author Branding, Social Media for Authors

Reading Time: 8 minutesAs of 2025, 5.31?billion users spend 2h20 daily on social media—platforms that now drive both discoverability and conversions. But that said, social media doesn’t sell books. Wait, what? Isn’t that a contradiction? You’d think so but...
5 Quick Ways to Help Your Favorite Authors [INFOGRAPHIC]

5 Quick Ways to Help Your Favorite Authors [INFOGRAPHIC]

by Penny Sansevieri | Sep 17, 2020 | Author Branding, Book Marketing Basics

Reading Time: < 1 minuteAs authors we work really hard, and we do our best to figure out how to market a book effectively, but sometimes it gets hard asking our personal networks to help us out, over and over again. I have three words for you – DO IT ANYWAY....
Powering Up Your Email Book Marketing and Promotion

Powering Up Your Email Book Marketing and Promotion

by Penny Sansevieri | Sep 1, 2020 | Author Branding, Bestseller Essentials

Reading Time: 7 minutesYou’ve probably heard the term “email marketing” a lot because it’s a powerful tool for book marketing and promotion. Consider this: in 2019, 3.9 billion people used email, and by 2023 this figure will grow to 4.3 billion (Oberlo 2020). And...
Quick Book Marketing Quiz: Discover Why Your Book Isn’t Selling

Quick Book Marketing Quiz: Discover Why Your Book Isn’t Selling

by Penny Sansevieri | Aug 27, 2020 | Author Branding, Bestseller Essentials

Reading Time: < 1 minuteI get so many authors coming to me totally perplexed as to why their book isn’t selling and why their book marketing isn’t working, and I completely understand why, because in today’s market there’s really a lot you...
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Recent Articles

  • Should Authors Start a Paid Newsletter?
  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.

Recent Posts

  • Should Authors Start a Paid Newsletter?
  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.

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