by Penny Sansevieri | May 4, 2021 | Author Branding, Book Marketing Basics, Social Media for Authors
Reading Time: 5 minutesYour author platform relies heavily on a social media presence. There, I said it. So if you hate social media, you’re going to have a harder time hitting your stride as a successful author with a dedicated following. So when it comes to...
by Penny Sansevieri | Apr 29, 2021 | Author Branding, Book Marketing Basics, Social Media for Authors
Reading Time: 2 minutesBuilding up your author platform can take time. But if you are intentional about how you factor it into your book marketing plan, it can be quite effective. Social media is huge right now and, when done properly, it can be a great asset for...
by Penny Sansevieri | Apr 15, 2021 | Author Branding, Book Marketing Basics, Getting More Media Coverage
Reading Time: 2 minutesIt’s never too late to figure out how to sell your books but what do you do about your backlist? Having a book fall flat, for whatever reason, doesn’t mean that it can’t be saved. Sometimes a makeover, inside or out, is a great next step to your...
by Penny Sansevieri | Mar 23, 2021 | Author Branding, Book Marketing Basics
Reading Time: < 1 minuteDo you feel like you need to improve your book marketing strategies? How big of a role does your author brand play in selling books? As a mystery author, you’ve taken on the challenge of giving people a level of excitement that they...
by Penny Sansevieri | Mar 16, 2021 | Author Branding, Book Marketing Basics
Reading Time: 6 minutesWhen it comes to how to sell books, there are a lot of things authors do right. But there are also a lot that authors do wrong. Some of this isn’t always obvious (like point #1 below on author branding), but some of it is (like getting your book...
by Penny Sansevieri | Mar 11, 2021 | Author Branding, Book Marketing Basics
Reading Time: 4 minutesHow to Improve Your Author Platform With a Successful Newsletter is a recap of “How to Create and Maintain a Successful Newsletter,” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper into our discussion...