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How to Sell Your Books: A Makeover Can Help (Infographic)

How to Sell Your Books: A Makeover Can Help (Infographic)

by Penny Sansevieri | Apr 15, 2021 | Author Branding, Book Marketing Basics, Getting More Media Coverage

Reading Time: 2 minutesIt’s never too late to figure out how to sell your books but what do you do about your backlist? Having a book fall flat, for whatever reason, doesn’t mean that it can’t be saved. Sometimes a makeover, inside or out, is a great next step to your...
5 Essential Book Marketing Strategies for Mystery Authors

5 Essential Book Marketing Strategies for Mystery Authors

by Penny Sansevieri | Mar 23, 2021 | Author Branding, Book Marketing Basics

Reading Time: < 1 minuteDo you feel like you need to improve your book marketing strategies? How big of a role does your author brand play in selling books? As a mystery author, you’ve taken on the challenge of giving people a level of excitement that they...
How to Sell Books: Eight Critical Mistakes Authors Make

How to Sell Books: Eight Critical Mistakes Authors Make

by Penny Sansevieri | Mar 16, 2021 | Author Branding, Book Marketing Basics

Reading Time: 6 minutesWhen it comes to how to sell books, there are a lot of things authors do right. But there are also a lot that authors do wrong. Some of this isn’t always obvious (like point #1 below on author branding), but some of it is (like getting your book...
How to Improve Your Author Platform With a Successful Newsletter

How to Improve Your Author Platform With a Successful Newsletter

by Penny Sansevieri | Mar 11, 2021 | Author Branding, Book Marketing Basics

Reading Time: 4 minutesHow to Improve Your Author Platform With a Successful Newsletter is a recap of “How to Create and Maintain a Successful Newsletter,” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper into our discussion...
Book Marketing Plan: Your Book Promotion Mindset

Book Marketing Plan: Your Book Promotion Mindset

by Penny Sansevieri | Mar 9, 2021 | Author Branding, Book Marketing Basics

Reading Time: 8 minutesSomething we rarely talk about when it comes to your book marketing plan, is our mindset. And I’m not talking about the power of positive thinking (though that’s important) or setting long and short-term goals (that’s great, too). But...
5 Ways to Solidify Your Indie Author Branding (Infographic)

5 Ways to Solidify Your Indie Author Branding (Infographic)

by Penny Sansevieri | Mar 4, 2021 | Author Branding, Book Marketing Basics

Reading Time: < 1 minuteSelling books in a publishing climate that’s pumping out 4500+ new titles a day means your author branding is a surefire way to separate you from everyone else. You can establish and maintain your indie author branding in a way that helps...
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Recent Posts

  • Why Big Book Marketing Numbers Don’t Always Lead to Book Sales
  • We Looked at Thousands of Author Campaigns: What Actually Sold Books
  • How to Get Bookstore Events: Stop Pitching a Book Signing
  • What’s In, What’s Out: The Book Marketing Edition
  • 10 Signs Your Book Marketing Isn’t Working

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