by Penny Sansevieri | Jan 11, 2022 | Author Branding
Reading Time: 3 minutesWe hear the term author branding a lot, and truthfully it always feels a bit nebulous. Creating an author brand feels hard. But it doesn’t have to be. Let’s start first with the elements that make up a great brand: YOU! Your author brand is your...
by Penny Sansevieri | Oct 12, 2021 | Author Branding, Book Marketing Basics
Reading Time: 3 minutesIt’s easy to get caught up in the “big stuff” you need to do to market your book, but there are a lot of great (and free) book marketing strategies that can move the needle, too. These strategies, while seemingly simple, can really help boost...
by Penny Sansevieri | Oct 5, 2021 | Author Branding
Reading Time: 3 minutesAs an author, you’ve no doubt heard a lot of talk about your author platform and how important it is. But that’s often where this advice ends, leaving authors to wonder how to improve their author platform or, for that matter, even where to...
by Penny Sansevieri | Sep 30, 2021 | Author Branding, Book Marketing Basics
Reading Time: 2 minutesA lot of authors are desperate to figure out how to market a book the right way, but too often the sole focus is on sales–and that’s typically the biggest misstep an author can make–aside from not marketing a book at all. Let me explain! Sales...
by Penny Sansevieri | Sep 15, 2021 | Author Branding, Book Marketing Basics
Reading Time: 5 minutesWhichever way you choose to get the word out there about your book, book marketing online is absolutely critical to your success. And I’m not talking about opening up a bunch of social media accounts you’ll have no time for. Don’t fall...
by Penny Sansevieri | Aug 26, 2021 | Author Branding, Podcast for Authors
Reading Time: 3 minutesWhy a Good Author Brand is a MUST to Sell More Books is a recap of a recent episode on our Book Marketing Tips & Author Success podcast. Be sure to download and listen to the show for all the details, recommendations and considerations!...
