Deciding to Write Under a Pen Name
Reading Time: 2 minutes We decided to do a book marketing podcast episode on author pen names because they can be a lot of fun. Pen names gives authors an opportunity to get creative! However, choosing a pen name is not a decision you should make lightly because...
Infographic: Build Your Author Brand From Scratch With These 5 Questions
Reading Time: 3 minutesI get it; creating an author brand feels hard. Your brand is your promise to your readers. It’s how you show up in the world, and your platform needs to reflect this. Your brand encompasses your website, author newsletter, social media, and...
Smashwords Founder Mark Coker’s Explanation of Author Branding is Spot On
Reading Time: 4 minutesAuthor branding is not talked about enough and when it is, it’s often glossed over. I’m sure many of you have already wondered how to create a good brand, why it’s important – and how you can drive more reader engagement, and book...
Book Marketing Strategies to Improve Your Website Performance
Reading Time: 4 minutesI talk a lot about book covers and other book marketing strategies on this blog, but one thing we don’t spend enough time on are author websites. And they are crucially important to an author’s success, but to be clear, I don’t mean that you...
5 Questions to Ask Yourself to Create a Stronger Author Brand
Reading Time: 3 minutesWe hear the term author branding a lot, and truthfully it always feels a bit nebulous. Creating an author brand feels hard. But it doesn’t have to be. Let’s start first with the elements that make up a great brand: YOU! Your author brand is your...
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