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Websites for Writers: Why You Need a Media Page

Websites for Writers: Why You Need a Media Page

by Penny Sansevieri | Mar 7, 2023 | Author Branding

Reading Time: 5 minutesWebsites for writers are necessary to showcase published work, reviews and accolades, an in-depth bio, and other pertinent information that will matter to readers and other visitors, like media and influencers. In short, it’s essential for your...
Author Websites: 8 Mistakes That Are Costing You Book Sales

Author Websites: 8 Mistakes That Are Costing You Book Sales

by Penny Sansevieri | Jan 24, 2023 | Author Branding

Reading Time: 7 minutesI often talk about author websites being a must, anyone who is serious about succeeding and building a solid fan base needs one. But what gets overdramatized is that author websites must be flashy or expensive. They don’t. We tend to...
Deciding to Write Under a Pen Name

Deciding to Write Under a Pen Name

by Penny Sansevieri | Jun 16, 2022 | Author Branding, Podcast for Authors

Reading Time: 2 minutes We decided to do a book marketing podcast episode on author pen names because they can be a lot of fun. Pen names gives authors an opportunity to get creative! However, choosing a pen name is not a decision you should make lightly because...
Infographic: Build Your Author Brand From Scratch With These 5 Questions

Infographic: Build Your Author Brand From Scratch With These 5 Questions

by Penny Sansevieri | May 5, 2022 | Author Branding

Reading Time: 3 minutesI get it; creating an author brand feels hard. Your brand is your promise to your readers. It’s how you show up in the world, and your platform needs to reflect this. Your brand encompasses your website, author newsletter, social media, and...
Smashwords Founder Mark Coker’s Explanation of Author Branding is Spot On

Smashwords Founder Mark Coker’s Explanation of Author Branding is Spot On

by Penny Sansevieri | Apr 12, 2022 | Author Branding

Reading Time: 4 minutesAuthor branding is not talked about enough and when it is, it’s often glossed over. I’m sure many of you have already wondered how to create a good brand, why it’s important – and how you can drive more reader engagement, and book...
Book Marketing Strategies to Improve Your Website Performance

Book Marketing Strategies to Improve Your Website Performance

by Penny Sansevieri | Mar 15, 2022 | Author Branding

Reading Time: 4 minutesI talk a lot about book covers and other book marketing strategies on this blog, but one thing we don’t spend enough time on are author websites. And they are crucially important to an author’s success, but to be clear, I don’t mean that you...
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