by Penny Sansevieri | Mar 21, 2023 | Author Branding
Reading Time: 4 minutesBuilding your brand is something that’s not often on an author’s to-do list, but it is an essential element when it comes to building an engaged audience and selling more books. Building an author brand online requires a strategic approach...
by Penny Sansevieri | Mar 7, 2023 | Author Branding
Reading Time: 5 minutesWebsites for writers are necessary to showcase published work, reviews and accolades, an in-depth bio, and other pertinent information that will matter to readers and other visitors, like media and influencers. In short, it’s essential for your...
by Penny Sansevieri | Jan 24, 2023 | Author Branding
Reading Time: 7 minutesI often talk about author websites being a must, anyone who is serious about succeeding and building a solid fan base needs one. But what gets overdramatized is that author websites must be flashy or expensive. They don’t. We tend to...
by Penny Sansevieri | Jul 7, 2022 | Author Branding, Book Marketing Basics
Reading Time: 2 minutesWant to know the key to successful book marketing for self-published authors? A strong understanding and connection to your readers. It’s surprising how many authors start marketing their books without knowing who they are writing them for. If...
by Penny Sansevieri | Jun 16, 2022 | Author Branding, Podcast for Authors
Reading Time: 2 minutes We decided to do a book marketing podcast episode on author pen names because they can be a lot of fun. Pen names gives authors an opportunity to get creative! However, choosing a pen name is not a decision you should make lightly because...
by Penny Sansevieri | May 5, 2022 | Author Branding
Reading Time: 3 minutesI get it; creating an author brand feels hard. Your brand is your promise to your readers. It’s how you show up in the world, and your platform needs to reflect this. Your brand encompasses your website, author newsletter, social media, and...