by Penny Sansevieri | Apr 30, 2024 | Amazon Updates & Marketing Tips
Reading Time: 5 minutesWe’re all clamoring for more exposure for our books. The market can be rough and getting more visibility on Amazon is, for most authors, an ongoing challenge. Enter: Amazon ads for authors. And if you’re like most authors who have already dipped...
by Penny Sansevieri | Apr 2, 2024 | Amazon Updates & Marketing Tips
Reading Time: 9 minutesIn my 25 years in business, book publicity has changed a lot – but in recent years it’s really seen a shift both in what we do to get our books out there, and how we execute book marketing campaigns. First, the bad news: there is a book...
by Penny Sansevieri | Jan 30, 2024 | Amazon Updates & Marketing Tips
Reading Time: 5 minutesI just released my latest book about Amazon book marketing, The Amazon Author Formula. And (not to brag) my book held onto the coveted #1 New Release flag the entire month it was up for pre-order. But how I did it might surprise you. I talk...
by Penny Sansevieri | Dec 26, 2023 | Amazon Updates & Marketing Tips
Reading Time: 4 minutesAt AME we pride ourselves on staying on top of the ever-evolving beast that is Amazon. That’s why one of the longest-running themes of our content has been Amazon book marketing tips and advice, naturally! So we figured it’s time to...
by Penny Sansevieri | Oct 17, 2023 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 7 minutesWorking pre-order campaigns into your author marketing plan can definitely help you build buzz. Plus they are an excellent excuse to engage fans and draw in new ones. And pre-orders can be really lucrative for sales, when done right. If you’ve...
by Penny Sansevieri | Sep 12, 2023 | Amazon Updates & Marketing Tips
Reading Time: 5 minutesGetting reviews has always been one of the best book marketing strategies for authors. Because book reviews matter! Most importantly they factor into whether shoppers click buy, but they also matter to the Amazon machine, each review improves...