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How do Amazon ads work for books?

How do Amazon ads work for books?

by Penny Sansevieri | Apr 24, 2025 | Amazon Updates & Marketing Tips, Podcast for Authors

Reading Time: 2 minutesHow do Amazon ads work for books—and why does it sometimes feel like the system is working against you? If you’ve ever found yourself battling bizarre ad rejections or scratching your head over Amazon’s approval process, you’re not alone. In...
Unlocking Amazon Success: Simple Optimization Tips to Boost Your Book’s Visibility

Unlocking Amazon Success: Simple Optimization Tips to Boost Your Book’s Visibility

by Penny Sansevieri | Apr 1, 2025 | Amazon Updates & Marketing Tips

Reading Time: 3 minutesIn this episode of the Book Marketing Tips & Author Success podcast, Penny and Amy dive into a topic that every author—whether debut or veteran—needs to master: Amazon optimization. With thousands of new books hitting Amazon every day, and...
Amazon News: Author Central Changes and Search Result Trends

Amazon News: Author Central Changes and Search Result Trends

by Penny Sansevieri | Mar 27, 2025 | Amazon Updates & Marketing Tips, Podcast for Authors

Reading Time: 2 minutesAmazon has quietly rolled out a significant update to Author Central—you can no longer include URLs in your author bio. While it might seem like a small tweak, this change has big implications for how authors connect with readers and drive...
Amazon News: Author Central Changes and Search Result Trends

Behind the Scenes of Amazon Visibility: Why Your Book Isn’t Showing Up

by Penny Sansevieri | Feb 21, 2025 | Amazon Updates & Marketing Tips, Podcast for Authors

Reading Time: 2 minutesEver publish a book, search your keywords, and—bam—nothing? If your title isn’t appearing for the search terms you’ve carefully selected, you’re not alone. Amazon visibility is a challenge for most authors, and understanding how to improve it...
Optimize Your Amazon Author Central Page in 10 Steps

Optimize Your Amazon Author Central Page in 10 Steps

by Penny Sansevieri | Jan 21, 2025 | Amazon Updates & Marketing Tips

Reading Time: 4 minutesStepping into the Amazon marketplace as an author is like opening your very own storefront in the world’s largest online bookstore. And your Amazon Author Central page is your secret weapon—a free and powerful tool designed to help you...
Amazon News: Author Central Changes and Search Result Trends

Unlocking Amazon Author Success: Optimization to Boost Your Visibility

by Penny Sansevieri | Jan 9, 2025 | Amazon Updates & Marketing Tips, Podcast for Authors

Reading Time: 2 minutesReady to supercharge your book’s visibility on Amazon? In this episode, we’re revealing some of the best-kept secrets for optimizing your Amazon retail page to drive traffic and boost sales—just in time for the holiday shopping season! From...
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Recent Articles

  • Amazon Book Marketing Tips That Improve Sales
  • How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

  • Book Publicity for Authors: What Actually Works
  • The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team
  • Book Marketing Companies: How to Choose the Right One (And Avoid Costly Mistakes)

Recent Posts

  • Amazon Book Marketing Tips That Improve Sales
  • How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

  • Book Publicity for Authors: What Actually Works
  • The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team
  • Book Marketing Companies: How to Choose the Right One (And Avoid Costly Mistakes)

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