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8 Most Common Book Marketing Mistakes Authors Make

8 Most Common Book Marketing Mistakes Authors Make

by Penny Sansevieri | Jul 7, 2020 | Bestseller Essentials, Book Marketing Basics

Reading Time: 7 minutesPeople often love to talk about book marketing mistakes, and believe me I’ve seen a lot of them. I don’t mind talking about what authors are doing wrong when it comes to marketing their books, but it’s also helpful to offer a solution to what is...
Book Marketing Tips for Promoting an Older Title

Book Marketing Tips for Promoting an Older Title

by Penny Sansevieri | Jul 1, 2020 | Book Marketing Basics, Podcast for Authors

Reading Time: 4 minutesIn a recent podcast we covered the complexities of promoting an older book, and shared a lot of book marketing tips for how to make the most of the hard work you put into writing and publishing it! Below are some stand out excerpts from the...

How to Promote My Book Before It’s Published

by Penny Sansevieri | Jun 30, 2020 | Book Marketing Basics

Reading Time: 5 minutesI need to know how to promote my book before it’s published! It’s a problem a lot of authors feel they’re faced with when they come to me for coaching. And my answer is this: Working on your author brand and message should start as soon as...
Timing Your Book Launch for Maximum Impact

Timing Your Book Launch for Maximum Impact

by Penny Sansevieri | Jun 24, 2020 | Podcast for Authors

Reading Time: 3 minutesThere is a lot of confusion about timing your book launch and the promotion that accompanies it. A lot of authors think they need to start months in advance, and that may be true, up to a point. On my book marketing podcast we will also be...
How to Promote a Self Published Book with Amazon Pre-Order

How to Promote a Self Published Book with Amazon Pre-Order

by Penny Sansevieri | Jun 17, 2020 | Amazon Updates & Marketing Tips

Reading Time: 5 minutesOne underutilized way to promote a self published book is by utilizing Amazon’s pre-order. Amazon allows pre-orders for KDP authors (Kindle Direct Publishing), which essentially levels the playing field even more between traditionally...
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Recent Articles

  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Fiction Book Marketing Case Study: Fixing the Retail Signals Holding a Book Back
  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays

Recent Posts

  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Fiction Book Marketing Case Study: Fixing the Retail Signals Holding a Book Back
  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays

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