by Penny Sansevieri | Apr 15, 2020 | Book Marketing Basics, Getting More Media Coverage
Reading Time: 4 minutesLocal marketing is, for many authors, a last consideration when it comes to figuring out how to sell self-published books. We all think of marketing to the masses, right? Going national, even international. And while all of that is great, and...
by Penny Sansevieri | Apr 14, 2020 | Getting More Book Reviews, Podcast for Authors
Reading Time: 4 minutesPersonal connections matter! When I was re-releasing my How to Sell Books by the Truckload on Amazon I relied heavily on my personal connections with readers. These readers really helped to catapult the book up the bestseller list (and it’s...
by Penny Sansevieri | Apr 7, 2020 | Bestseller Essentials, Podcast for Authors
Reading Time: 7 minutesIt’s Important to Build Relationships Your work should not be about finding readers, but about building relationships. I realize that going from one to 10,000 readers and saying things like, Oh, you’ve got to build relationships is a...
by Penny Sansevieri | Apr 2, 2020 | Bestseller Essentials, Podcast for Authors
Reading Time: 12 minutesAre you marketing to the right readers? Are you sure? When I teach and stand in a room of authors and say, “What do you most want to learn?” The answers are sometimes a little bit all over the board, but one of the biggest pieces of what it...
by Penny Sansevieri | Apr 1, 2020 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 6 minutesCongratulations, your title is finally up on Amazon and you’re wondering how to market a self-published book! Whether it’s your first book, or your fifteenth, it’s still a rush to see your book finally listed and ready for sale. And while this...