by Penny Sansevieri | Jun 24, 2020 | Podcast for Authors
Reading Time: 3 minutesThere is a lot of confusion about timing your book launch and the promotion that accompanies it. A lot of authors think they need to start months in advance, and that may be true, up to a point. On my book marketing podcast we will also be...
by Penny Sansevieri | Jun 17, 2020 | Amazon Updates & Marketing Tips
Reading Time: 5 minutesOne underutilized way to promote a self published book is by utilizing Amazon’s pre-order. Amazon allows pre-orders for KDP authors (Kindle Direct Publishing), which essentially levels the playing field even more between traditionally...
by Penny Sansevieri | Jun 16, 2020 | Book Marketing Basics
Reading Time: 6 minutesWhen it comes to learning how to market a book, a lot has changed recently in terms of author events and book signings. We’re all having to get used to virtual events, camera lenses, and planning around kids and spouses being home. If you’re...
by Penny Sansevieri | Jun 10, 2020 | Amazon Updates & Marketing Tips
Reading Time: 4 minutesMarketing self-published books on Amazon is an ongoing strategy, it never ends! But with a bit of planning and strategic organization you can convert more shoppers to buyers with minimal effort. Here are 6 simple ways to up your game on Amazon...
by Penny Sansevieri | Jun 9, 2020 | Getting More Media Coverage
Reading Time: 4 minutesThe first thing that authors often ask me is: “How do I get on the Today show?” When you ask this question what you actually want to know are some of the ways to get more big media exposure for your book, especially on a national scale. But if...