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Facebook Profile, Facebook Page or a Group – Which One Do You Need

Facebook Profile, Facebook Page or a Group – Which One Do You Need

by Penny Sansevieri | Aug 20, 2020 | Podcast for Authors, Social Media for Authors

Reading Time: 2 minutesThis is our first listener inspired book marketing podcast episode! We know most of you probably have a real love-hate relationship with social media and we get asked this a lot, about whether to have a fan page, a personal profile, or a group....
How to Sell Self Published Books by Pitching Yourself as a Guest Blogger

How to Sell Self Published Books by Pitching Yourself as a Guest Blogger

by Penny Sansevieri | Aug 18, 2020 | Getting More Book Reviews, Getting More Media Coverage

Reading Time: 4 minutesIf you’ve been marketing your book for a while, you may feel like you’re running low on opportunities to get the word out there and need some new ideas on how to sell self published books. Here’s a great one: guest blogging. What is guest...
How to Get Noticed on Twitter as an Indie Author

How to Get Noticed on Twitter as an Indie Author

by Penny Sansevieri | Aug 13, 2020 | Social Media for Authors

Reading Time: 6 minutesIndie authors ask me all the time, how they can get noticed on Twitter, because just like LinkedIn and Facebook or Instagram, when an author connects with the “right” people, or key influencers, it makes a huge difference. But on Twitter, this...
Seven Book Marketing Mistakes Authors Make

Seven Book Marketing Mistakes Authors Make

by Penny Sansevieri | Aug 11, 2020 | Author Branding, Bestseller Essentials

Reading Time: 7 minutesYou might think this article is going to solely focus on book marketing mistakes, but more specifically I’m going to dig into author branding – because the wrong branding will get you in front of the wrong readers – and it’s...
Are Blog Tours One of the Best Book Marketing Strategies

Are Blog Tours One of the Best Book Marketing Strategies

by Penny Sansevieri | Aug 6, 2020 | Getting More Media Coverage, Podcast for Authors

Reading Time: 2 minutesThere are book tour companies, so firms that “tour” a book on a particular schedule and then there are firms that pitch your book to bloggers, typically as part of a multi-faceted approach, but which one of these is included in our list of the...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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