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5 Quick Ways to Help Your Favorite Authors [INFOGRAPHIC]

5 Quick Ways to Help Your Favorite Authors [INFOGRAPHIC]

by Penny Sansevieri | Sep 17, 2020 | Author Branding, Book Marketing Basics

Reading Time: < 1 minuteAs authors we work really hard, and we do our best to figure out how to market a book effectively, but sometimes it gets hard asking our personal networks to help us out, over and over again. I have three words for you – DO IT ANYWAY....
How to Get Creative with BookBub to Sell More Self Published Books (Book Marketing Podcast)

How to Get Creative with BookBub to Sell More Self Published Books (Book Marketing Podcast)

by Penny Sansevieri | Sep 15, 2020 | Podcast for Authors

Reading Time: 3 minutesReaders love Bookbub (what’s not to love about free eBooks?), but authors are sometimes stumped about how to use the platform to sell more self published books. In this episode, we discuss Bookbub’s business model and why it appeals to readers,...
How to Promote a Book with Creative Collaboration

How to Promote a Book with Creative Collaboration

by Penny Sansevieri | Sep 9, 2020 | Book Marketing Basics

Reading Time: 5 minutesAre you wondering how to promote a book in a new and exciting way? One thing I know for sure, collaborative marketing is the way of the future. When it comes to selling books, 95% are sold through word of mouth. Readers trust people they follow...
Powering Up Your Email Book Marketing and Promotion

Powering Up Your Email Book Marketing and Promotion

by Penny Sansevieri | Sep 1, 2020 | Author Branding, Bestseller Essentials

Reading Time: 7 minutesYou’ve probably heard the term “email marketing” a lot because it’s a powerful tool for book marketing and promotion. Consider this: in 2019, 3.9 billion people used email, and by 2023 this figure will grow to 4.3 billion (Oberlo 2020). And...
Quick Book Marketing Quiz: Discover Why Your Book Isn’t Selling

Quick Book Marketing Quiz: Discover Why Your Book Isn’t Selling

by Penny Sansevieri | Aug 27, 2020 | Author Branding, Bestseller Essentials

Reading Time: < 1 minuteI get so many authors coming to me totally perplexed as to why their book isn’t selling and why their book marketing isn’t working, and I completely understand why, because in today’s market there’s really a lot you...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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