by Penny Sansevieri | Sep 17, 2020 | Author Branding, Book Marketing Basics
Reading Time: < 1 minuteAs authors we work really hard, and we do our best to figure out how to market a book effectively, but sometimes it gets hard asking our personal networks to help us out, over and over again. I have three words for you – DO IT ANYWAY....
by Penny Sansevieri | Sep 15, 2020 | Podcast for Authors
Reading Time: 3 minutesReaders love Bookbub (what’s not to love about free eBooks?), but authors are sometimes stumped about how to use the platform to sell more self published books. In this episode, we discuss Bookbub’s business model and why it appeals to readers,...
by Penny Sansevieri | Sep 9, 2020 | Book Marketing Basics
Reading Time: 5 minutesAre you wondering how to promote a book in a new and exciting way? One thing I know for sure, collaborative marketing is the way of the future. When it comes to selling books, 95% are sold through word of mouth. Readers trust people they follow...
by Penny Sansevieri | Sep 1, 2020 | Author Branding, Bestseller Essentials
Reading Time: 7 minutesYou’ve probably heard the term “email marketing” a lot because it’s a powerful tool for book marketing and promotion. Consider this: in 2019, 3.9 billion people used email, and by 2023 this figure will grow to 4.3 billion (Oberlo 2020). And...
by Penny Sansevieri | Aug 27, 2020 | Author Branding, Bestseller Essentials
Reading Time: < 1 minuteI get so many authors coming to me totally perplexed as to why their book isn’t selling and why their book marketing isn’t working, and I completely understand why, because in today’s market there’s really a lot you...