by Penny Sansevieri | Aug 13, 2020 | Social Media for Authors
Reading Time: 6 minutesIndie authors ask me all the time, how they can get noticed on Twitter, because just like LinkedIn and Facebook or Instagram, when an author connects with the “right” people, or key influencers, it makes a huge difference. But on Twitter, this...
by Penny Sansevieri | Aug 11, 2020 | Author Branding, Bestseller Essentials
Reading Time: 7 minutesYou might think this article is going to solely focus on book marketing mistakes, but more specifically I’m going to dig into author branding – because the wrong branding will get you in front of the wrong readers – and it’s...
by Penny Sansevieri | Aug 6, 2020 | Getting More Media Coverage, Podcast for Authors
Reading Time: 2 minutesThere are book tour companies, so firms that “tour” a book on a particular schedule and then there are firms that pitch your book to bloggers, typically as part of a multi-faceted approach, but which one of these is included in our list of the...
by Penny Sansevieri | Aug 4, 2020 | Amazon Updates & Marketing Tips, Bestseller Essentials
Reading Time: 4 minutesAuthors are always wondering how to sell self published books with Amazon ads, and over the past few months Amazon has rolled out some exciting changes! I’ve outlined a quick update of everything I’ve been learning and tracking recently so let’s...
by Penny Sansevieri | Jul 23, 2020 | Book Marketing Basics
Reading Time: 5 minutesMaybe you started off the year with the best book marketing intentions, and maybe some of your book marketing efforts did well, while others fell a bit flat. But regardless of where you are in the book marketing process, now is a good time to...