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Marketing vs. Sales: Why Authors Must Know the Difference

Marketing vs. Sales: Why Authors Must Know the Difference

by Penny Sansevieri | Sep 18, 2025 | Podcast for Authors

Reading Time: 4 minutesWhen writers hear “marketing,” it’s tempting to conflate it with direct sales results. But as Penny Sansevieri and Amy Cornell emphasize in their podcast, that confusion is a common trap—and one that can derail author success. Clarifying the...
Amazon Metadata for Books: The Hidden Risk Authors Can’t Ignore

Amazon Metadata for Books: The Hidden Risk Authors Can’t Ignore

by Penny Sansevieri | Sep 11, 2025 | Podcast for Authors

Reading Time: 3 minutesA Shocking Account Ban That Rocked the Indie Community In a shocking revelation that has sent ripples throughout the indie author community, Penny and Amy discussed a disturbing incident where an author lost their entire catalog of 30 nonfiction...
Dreams Need Deadlines: The Path to Real Book Marketing Results

Dreams Need Deadlines: The Path to Real Book Marketing Results

by Penny Sansevieri | Sep 9, 2025 | Book Marketing Basics

Reading Time: 3 minutesAuthors are natural idea generators. Creative energy flows into everything from character arcs to cover designs. But when it comes to marketing, that same energy can lead authors astray. In our latest podcast episode, we explored a critical and...
How to Get More Media Coverage: Why Real Authority Matters

How to Get More Media Coverage: Why Real Authority Matters

by Penny Sansevieri | Sep 4, 2025 | Podcast for Authors

Reading Time: 3 minutesPublishing a book is a tremendous accomplishment, but in today’s competitive market, it’s no longer enough to automatically position you as an expert. Media outlets and readers alike expect more. If your goal is to secure interviews, features,...
Amazon Ads Gone Wrong: The Genre Mismatch Problem Costing Authors

Amazon Ads Gone Wrong: The Genre Mismatch Problem Costing Authors

by Penny Sansevieri | Aug 28, 2025 | Podcast for Authors

Reading Time: 3 minutesWhy Genre Alignment Matters in Amazon Ads As authors, we’re often so close to our books that we lose perspective on how they fit into the marketplace. This fundamental disconnect leads to one of the most expensive mistakes in book...
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Recent Articles

  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Fiction Book Marketing Case Study: Fixing the Retail Signals Holding a Book Back
  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays

Recent Posts

  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Fiction Book Marketing Case Study: Fixing the Retail Signals Holding a Book Back
  • Why Every Author Should Have a Library Marketing Strategy
  • Why Holiday Book Marketing Starts Months Before the Holidays

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