by Penny Sansevieri | Sep 4, 2025 | Podcast for Authors
Reading Time: 3 minutesPublishing a book is a tremendous accomplishment, but in today’s competitive market, it’s no longer enough to automatically position you as an expert. Media outlets and readers alike expect more. If your goal is to secure interviews, features,...
by Penny Sansevieri | Aug 28, 2025 | Podcast for Authors
Reading Time: 3 minutesWhy Genre Alignment Matters in Amazon Ads As authors, we’re often so close to our books that we lose perspective on how they fit into the marketplace. This fundamental disconnect leads to one of the most expensive mistakes in book...
by Penny Sansevieri | Aug 26, 2025 | Book Marketing Basics
Reading Time: 3 minutesWhy Influencer Relationships Matter Crafting a book is hard. Promoting it? Even harder. In today’s crowded publishing landscape, book influencers—bloggers, reviewers, and social media creators—can amplify your visibility and help you reach new...
by Penny Sansevieri | Aug 21, 2025 | Podcast for Authors
Reading Time: 3 minutesThe holiday season represents a massive opportunity for authors to boost their book sales, but the secret to holiday marketing success lies in preparation. Waiting until November or December to start your holiday marketing campaign is simply too...
by Penny Sansevieri | Aug 14, 2025 | Podcast for Authors
Reading Time: 2 minutesSummer Challenges and Opportunities for Authors As summer vacation kicks into full gear, parents everywhere face the same challenge: keeping their children engaged, entertained, and preferably, not glued to screens all day. This presents a...