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Avoid This Big Mistake When Launching a Book

Avoid This Big Mistake When Launching a Book

by Penny Sansevieri | May 6, 2021 | Bestseller Essentials, Book Marketing Basics

Reading Time: 2 minutesLaunching a book is a lot of work, and it can be insanely stressful! That’s why I loved this particular meme and thought most of you would get a good laugh out of it. But in all seriousness, I know book sales keep some of us up at night and...
The Social Media Mistake That Can Damage Your Author Platform

The Social Media Mistake That Can Damage Your Author Platform

by Penny Sansevieri | May 4, 2021 | Author Branding, Book Marketing Basics, Social Media for Authors

Reading Time: 5 minutesYour author platform relies heavily on a social media presence. There, I said it. So if you hate social media, you’re going to have a harder time hitting your stride as a successful author with a dedicated following. So when it comes to...
8 Tips to Improving Your Author Platform With Social Media (Infographic)

8 Tips to Improving Your Author Platform With Social Media (Infographic)

by Penny Sansevieri | Apr 29, 2021 | Author Branding, Book Marketing Basics, Social Media for Authors

Reading Time: 2 minutesBuilding up your author platform can take time. But if you are intentional about how you factor it into your book marketing plan, it can be quite effective. Social media is huge right now and, when done properly, it can be a great asset for...
Unique Author Brand Enhancements and Content Ideas for May

Unique Author Brand Enhancements and Content Ideas for May

by Penny Sansevieri | Apr 27, 2021 | Social Media for Authors

Reading Time: 7 minutesHello and welcome to our list of May observances and unique author brand enhancements and content ideas for your monthly author marketing plan. Without a regular connection to readers, you’re just another book on the shelf. Take the time to make...
Your Book Marketing Plan: When to Release for Optimal Success

Your Book Marketing Plan: When to Release for Optimal Success

by Penny Sansevieri | Apr 22, 2021 | Bestseller Essentials, Book Marketing Basics

Reading Time: 2 minutesRegardless of how many books you’ve published, you know that your book marketing plan matters, and knowing when to release a book is often tricky. You want the best for your book, and release dates matter. It’s also always fun to do a calendar...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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