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5 Ways Ads Improve Your Book Marketing on Amazon

5 Ways Ads Improve Your Book Marketing on Amazon

by Penny Sansevieri | May 11, 2021 | Amazon Updates & Marketing Tips, Book Marketing Basics

Reading Time: 3 minutesBook marketing on Amazon is critical, and ads are more popular than ever. But Amazon ads, when done right, have lots of advantages beyond the obvious ones! Let’s dig into a few examples that really inspire the work I do: Amazon Ads Give...
Avoid This Big Mistake When Launching a Book

Avoid This Big Mistake When Launching a Book

by Penny Sansevieri | May 6, 2021 | Bestseller Essentials, Book Marketing Basics

Reading Time: 2 minutesLaunching a book is a lot of work, and it can be insanely stressful! That’s why I loved this particular meme and thought most of you would get a good laugh out of it. But in all seriousness, I know book sales keep some of us up at night and...
The Social Media Mistake That Can Damage Your Author Platform

The Social Media Mistake That Can Damage Your Author Platform

by Penny Sansevieri | May 4, 2021 | Author Branding, Book Marketing Basics, Social Media for Authors

Reading Time: 5 minutesYour author platform relies heavily on a social media presence. There, I said it. So if you hate social media, you’re going to have a harder time hitting your stride as a successful author with a dedicated following. So when it comes to...
8 Tips to Improving Your Author Platform With Social Media (Infographic)

8 Tips to Improving Your Author Platform With Social Media (Infographic)

by Penny Sansevieri | Apr 29, 2021 | Author Branding, Book Marketing Basics, Social Media for Authors

Reading Time: 2 minutesBuilding up your author platform can take time. But if you are intentional about how you factor it into your book marketing plan, it can be quite effective. Social media is huge right now and, when done properly, it can be a great asset for...
Unique Author Brand Enhancements and Content Ideas for May

Unique Author Brand Enhancements and Content Ideas for May

by Penny Sansevieri | Apr 27, 2021 | Social Media for Authors

Reading Time: 7 minutesHello and welcome to our list of May observances and unique author brand enhancements and content ideas for your monthly author marketing plan. Without a regular connection to readers, you’re just another book on the shelf. Take the time to make...
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