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How To Reverse Engineer Your Author Marketing Success

How To Reverse Engineer Your Author Marketing Success

by Penny Sansevieri | Jan 27, 2022 | Podcast for Authors

Reading Time: 2 minutes How productive did you feel yesterday? I like starting off asking that question, because it often sets the stage for this discussion. If you’re like most of us, you maybe felt sort of productive, but wished you could have done more. Perhaps...
The 5 Best Book Marketing Questions to Ask a Book Publicist

The 5 Best Book Marketing Questions to Ask a Book Publicist

by Penny Sansevieri | Jan 20, 2022 | Bestseller Essentials, Book Marketing Basics

Reading Time: 4 minutesHiring a book publicist can be tricky, I get it. The options are often confusing and, for many authors, this is a very new endeavor. But I can tell you that the best book marketing campaigns are created and executed when the author, and the...
It’s Time To Get To Work on Your Book Publicity

It’s Time To Get To Work on Your Book Publicity

by Penny Sansevieri | Jan 13, 2022 | Bestseller Essentials

Reading Time: 2 minutesI know it may be hard to hear, but book publicity doesn’t happen overnight. It takes some real work to get your book out there and seen by the right people. In the world of marketing, often, what your give is what you get. Make a Plan and...
5 Questions to Ask Yourself to Create a Stronger Author Brand

5 Questions to Ask Yourself to Create a Stronger Author Brand

by Penny Sansevieri | Jan 11, 2022 | Author Branding

Reading Time: 3 minutesWe hear the term author branding a lot, and truthfully it always feels a bit nebulous. Creating an author brand feels hard. But it doesn’t have to be. Let’s start first with the elements that make up a great brand: YOU! Your author brand is your...
How to Market a Self Published Book In The Age of Free Information

How to Market a Self Published Book In The Age of Free Information

by Penny Sansevieri | Jan 6, 2022 | Bestseller Essentials

Reading Time: 2 minutesI write non-fiction and have a longstanding blog with free content, so I feel like I am a prime example of someone who’s faced the challenge of marketing a self published book when there’s tons of free information out there, not just from...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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