by Penny Sansevieri | Dec 7, 2021 | Book Marketing Basics
Reading Time: 2 minutesIt’s easy to become overwhelmed when launching a new book. It can become all-consuming until the point where it seems your entire world revolves around this one book. But, fear not! It doesn’t have to be this way. Learn from my experience and...
by Penny Sansevieri | Nov 25, 2021 | Social Media for Authors
Reading Time: 2 minutesI talk a lot about your author platform and how important it is. Your author platform is how your author persona shows up in the world and -unsurprisingly- it can impact your sales! So, if you have spent some time on your author platform, but...
by Penny Sansevieri | Nov 18, 2021 | Podcast for Authors
Reading Time: 3 minutesWhy Some Goals Never Work and the Problem with Brainstorming, is a recap of a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper into our discussion about this important topic for authors trying to figure out...
by Penny Sansevieri | Nov 16, 2021 | Book Marketing Basics
Reading Time: 6 minutesWhen it comes to how to market a book, there’s a lot of industry “jargon” – like the terms ARCs and Galleys. And what’s even more confusing is how and when to use them! First let’s discuss what these key marketing tools are. ARCs and Galleys...
by Penny Sansevieri | Nov 9, 2021 | Book Marketing Basics
Reading Time: 3 minutesBook Marketing always seems complicated, doesn’t it? But the truth is that the best book marketing strategies are the ones we so often overlook – and they’re simple, even deceptively simple. And the best part is that it doesn’t require you to...