5 Questions to Ask Yourself to Create a Stronger Author Brand
Reading Time: 3 minutesWe hear the term author branding a lot, and truthfully it always feels a bit nebulous. Creating an author brand feels hard. But it doesn’t have to be. Let’s start first with the elements that make up a great brand: YOU! Your author brand is your...
How to Market a Self Published Book In The Age of Free Information
Reading Time: 2 minutesI write non-fiction and have a longstanding blog with free content, so I feel like I am a prime example of someone who’s faced the challenge of marketing a self published book when there’s tons of free information out there, not just from...
How to Strategically Use Advertising to Launch a Book
Reading Time: 6 minutesWhether they’re releasing the first – or fiftieth – many authors rely heavily on advertising to launch their book. And while advertising can be helpful, it’s often not used strategically enough to move the needle. A lot of...
A New Book Marketing Plan for 2022
Reading Time: 4 minutesA New Book Marketing Plan for 2022 is a recap of, “Creating (and sticking to!) a Book Marketing Plan in the New Year” a recent episode on our Book Marketing Tips & Author Success podcast. We delve deeper into our discussion about this...
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