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How to Market Your Book Without Losing Your Mind

How to Market Your Book Without Losing Your Mind

by Penny Sansevieri | Apr 14, 2022 | Book Marketing Basics

Reading Time: 2 minutesYes, it’s so much more fun to write, but honestly I can share a few tips that will help you figure out how to market your book without totally losing your mind! First, create a plan. And no, it doesn’t have to be super complicated,...
Smashwords Founder Mark Coker’s Explanation of Author Branding is Spot On

Smashwords Founder Mark Coker’s Explanation of Author Branding is Spot On

by Penny Sansevieri | Apr 12, 2022 | Author Branding

Reading Time: 4 minutesAuthor branding is not talked about enough and when it is, it’s often glossed over. I’m sure many of you have already wondered how to create a good brand, why it’s important – and how you can drive more reader engagement, and book...
Promoting a Book on Amazon Just Got Easier with the New Advertising Updates

Promoting a Book on Amazon Just Got Easier with the New Advertising Updates

by Penny Sansevieri | Apr 5, 2022 | Amazon Updates & Marketing Tips

Reading Time: 7 minutesIn the last couple of weeks, Amazon changed their advertising dashboard, opening it up to any author – regardless of how they’re published – making the whole goal of promoting a book on Amazon even easier. You can now access the...
Tuning Into Your Perfect Reader Market

Tuning Into Your Perfect Reader Market

by Penny Sansevieri | Mar 31, 2022 | Podcast for Authors

Reading Time: 2 minutes In this book marketing podcast episode, Zeroing in on Your Real Reader Market, we unpack the pitfalls of not understanding who your real markets are, and why and how to stay laser focused on who your audience is! We love creativity, but...
QUIZ: How Will This Amazon Ads Update Impact Author Marketing?

QUIZ: How Will This Amazon Ads Update Impact Author Marketing?

by Penny Sansevieri | Mar 24, 2022 | Amazon Updates & Marketing Tips, Podcast for Authors

Reading Time: 2 minutesYou’ve probably heard by now, the Amazon ads team just opened up Amazon ads to every author. Previously you had to be a KDP author to get this, but now everyone from traditionally published authors to independently published authors can...
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