It’s Time To Get To Work on Your Book Publicity
Reading Time: 2 minutesI know it may be hard to hear, but book publicity doesn’t happen overnight. It takes some real work to get your book out there and seen by the right people. In the world of marketing, often, what your give is what you get. Make a Plan and...
5 Questions to Ask Yourself to Create a Stronger Author Brand
Reading Time: 3 minutesWe hear the term author branding a lot, and truthfully it always feels a bit nebulous. Creating an author brand feels hard. But it doesn’t have to be. Let’s start first with the elements that make up a great brand: YOU! Your author brand is your...
How to Market a Self Published Book In The Age of Free Information
Reading Time: 2 minutesI write non-fiction and have a longstanding blog with free content, so I feel like I am a prime example of someone who’s faced the challenge of marketing a self published book when there’s tons of free information out there, not just from...
How to Strategically Use Advertising to Launch a Book
Reading Time: 6 minutesWhether they’re releasing the first – or fiftieth – many authors rely heavily on advertising to launch their book. And while advertising can be helpful, it’s often not used strategically enough to move the needle. A lot of...
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