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Best Book Marketing Campaigns: 12 Proven Examples That Still Work Today

Best Book Marketing Campaigns: 12 Proven Examples That Still Work Today

by Penny Sansevieri | Dec 9, 2025 | Book Marketing Basics

Reading Time: 7 minutesMarketing a book is never about luck or flashy campaigns. Instead it’s about strategy, timing, and understanding what truly moves readers to click the buy button. Over the past 25 years, my team and I have analyzed thousands of campaigns across...
Book Marketing Mistakes: How to Fix the “Monsters” That Haunt Authors

Book Marketing Mistakes: How to Fix the “Monsters” That Haunt Authors

by Penny Sansevieri | Dec 4, 2025 | Podcast for Authors

Reading Time: 3 minutesQuick Answers: What are common book marketing mistakes? Fragmented platform, off-brand visuals, bad contracts, cold list, untargeted ads. How do I avoid them? Audit channels, align branding, keep dashboard control, email monthly, focus on 1–2...
Pitching Book Reviewers: How to Stand Out in a Crowded Inbox

Pitching Book Reviewers: How to Stand Out in a Crowded Inbox

by Penny Sansevieri | Nov 27, 2025 | Getting More Book Reviews

Reading Time: 4 minutesEvery author dreams of that glowing review—but pitching book reviewers isn’t just about sending a copy and hoping for magic. Reviewers, influencers, and book bloggers are inundated with hundreds of titles every month. The difference between...
Book Awards for Authors: Why They Matter and How to Win

Book Awards for Authors: Why They Matter and How to Win

by Penny Sansevieri | Nov 25, 2025 | Book Marketing Basics

Reading Time: 5 minutesMany authors overlook one of the most powerful tools in their marketing arsenal: book awards. These accolades aren’t reserved for household names or traditionally published authors—they’re increasingly open, inclusive, and attainable for...
8 Powerful Reasons to Hire a Book Publicist

8 Powerful Reasons to Hire a Book Publicist

by Penny Sansevieri | Nov 25, 2025 | Book Marketing Basics

Reading Time: 5 minutesEmbarking on the journey of promoting your book can be exhilarating—but also overwhelming. One of the biggest decisions authors face is whether to hire a publicist for authors to help navigate the complex and ever-changing world of book...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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