Snake Oil Exists in Book Publishing and Marketing
Reading Time: 2 minutesIn a recent episode of our podcast for authors we got LOUD about author scams, and how many more seem to be cropping up every day. What kind of scams? Basically the biggest offenders are those that prey on your ambitions, and honestly, your...
Self-Publishing a Book Versus Working with a Publisher
Reading Time: 5 minutesWhile self-publishing a book has always been an option, a lot of authors still opt to wait – to see if they can get a publisher to give them a nod of approval. Because for years traditional publishers were the center of the universe. But the...
What to Do When Author Marketing Goes Against Your Nature
Reading Time: 2 minutesAuthor marketing is complicated for many of us because we live in our heads so much! I can come up with ideas and brainstorm all day long, but I have a team to work with me on the planning and execution, because it’s a lot for one person...
Essential Book Marketing Services You Should Hire Out
Reading Time: 2 minutesWe’re big fans of education, and huge proponents of authors taking on some of their own marketing, but the reality is, some book marketing services really are essential to your success. But not all book marketing companies are created...
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