by Penny Sansevieri | Aug 30, 2022 | Bestseller Essentials
Reading Time: 4 minutesFiguring out a book marketing strategy that supports your goals, what your genre requires, and what resonates with your reader market is key to success as an author in today’s publishing marketplace. But deciding where to focus your time, and...
by Penny Sansevieri | Aug 25, 2022 | Book Marketing Basics
Reading Time: 2 minutesI realize the title of this post is a little ominous, especially when it comes to something as critical as figuring out how to sell books. But believe it or not, it’s a very real problem that a lot of authors deal with in some capacity. I...
by Penny Sansevieri | Aug 23, 2022 | Being in Business as an Author
Reading Time: 6 minutesRegardless of how long you’ve been publishing, the process of actually launching a book can be stressful. If you’re going it alone you have to manage final edits, the book cover choices, uploading the book and setting up your retail pages. It’s...
by Penny Sansevieri | Aug 16, 2022 | Getting More Book Reviews
Reading Time: 5 minutesI talk to a lot of authors who want to know how to get book reviews on Amazon, and for what it’s worth I get this question from authors with 50+ reviews, and authors with zero reviews – and for good reason – there’s a lot more to reviews than...
by Penny Sansevieri | Aug 9, 2022 | Amazon Updates & Marketing Tips
Reading Time: 5 minutesBook promotion on Amazon is important, but it’s more important to do things right, otherwise you’re just losing money and getting discouraged. Ever since Amazon opened up their ads to everyone, we’ve seen a flood of authors start up ad campaigns...