Reading Time: 4 minutesCreative and effective book cover ideas and concepts are sadly not as common in the publishing industry as I’d like them to be. Why is that such a problem? Sure, it’s nice to think, “once they start reading my book...
Reading Time: 2 minutesMarketing and book sales are definitely entwined, but how closely? How much marketing do you have to do to create significant sales opportunities? Let me tell you this, we had an author come to us recently and say, “If the book sells on...
Reading Time: 5 minutesSometimes it’s hard to know what’s working and what isn’t, you’re trying to follow all the tips for marketing and branding books properly – but you feel like you’re pushing mud uphill. Or maybe you’re feeling stuck and wondering where the...
Reading Time: 2 minutesIn a recent episode of our podcast for authors we put the spotlight on very real problems and challenges authors have presented to us through blog comments, coaching sessions, and contact form inquiries. And while we’ll continue to present...
Reading Time: 5 minutesTypically when someone is publishing non-fiction it’s because they’re looking to cement their thought leader status in the market for a specific topic, industry, or area of expertise. But we see it all the time, specifically when...
