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Deciding to Write Under a Pen Name

Deciding to Write Under a Pen Name

by Penny Sansevieri | Jun 16, 2022 | Author Branding, Podcast for Authors

Reading Time: 2 minutes We decided to do a book marketing podcast episode on author pen names because they can be a lot of fun. Pen names gives authors an opportunity to get creative! However, choosing a pen name is not a decision you should make lightly because...
Ideas for Promoting a Book with Hybrid Author Events

Ideas for Promoting a Book with Hybrid Author Events

by Penny Sansevieri | Jun 14, 2022 | Book Marketing Basics

Reading Time: 4 minutesI’ve always loved doing events, and when it comes to ideas for promoting a book, there’s really nothing better than doing in-person author events. But 2020 changed how events are managed, and even with lots of events still coming back online,...
Infographic: Reader Centric July Observances to Bolster Your Author Branding

Infographic: Reader Centric July Observances to Bolster Your Author Branding

by Penny Sansevieri | Jun 3, 2022 | Social Media for Authors

Reading Time: 2 minutesI thought I would give you a head start on some July Observances that feature reader and book-centric themes to support your author branding and content ideas! You can use these holidays as inspiration for your newsletter, blog, or social media...
How to Know if You Should Be On TikTok: Book Marketing Podcast Episode

How to Know if You Should Be On TikTok: Book Marketing Podcast Episode

by Penny Sansevieri | Jun 2, 2022 | Podcast for Authors, Social Media for Authors

Reading Time: 2 minutes We thought it was time that we did a book marketing podcast episode on TikTok because while we realize it’s not a new-new platform per se, as social media sites go it’s relatively young, and it’s gotten such great buzz. Especially with the...
6 Strategic Benefits to Self-Publishing an eBook

6 Strategic Benefits to Self-Publishing an eBook

by Penny Sansevieri | May 31, 2022 | Podcast for Authors

Reading Time: 4 minutesWe get a lot of authors that come to us looking for help with a new release, that don’t realize how strategic self-publishing an eBook can be. And this happens for two primary reasons: The author is using a publishing service and just assumes...
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Recent Articles

  • Author Scams: How to Spot Fake Book Marketing Offers
  • Amazon Book Marketing Tips That Improve Sales
  • How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

  • Book Publicity for Authors: What Actually Works
  • The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team

Recent Posts

  • Author Scams: How to Spot Fake Book Marketing Offers
  • Amazon Book Marketing Tips That Improve Sales
  • How to Price Your Book: A Smarter Strategy That Helps You Sell More Copies

  • Book Publicity for Authors: What Actually Works
  • The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team

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