by Penny Sansevieri | Nov 15, 2022 | Book Marketing Basics
Reading Time: 3 minutesIt’s hard to believe that the holidays are upon us once again and with that comes the ever-busy shopping season, and numerous (yet simple) ways to bolster your holiday marketing campaign! Though prices have gone up everywhere (have you seen the...
by Penny Sansevieri | Nov 10, 2022 | Podcast for Authors
Reading Time: 2 minutesFiguring out how to pitch a book can be challenging, especially if you’re already well aware that it’s easy to get too close to your own work. Spoiler alert: that’s absolutely true. But even under ideal circumstances, pitching...
by Penny Sansevieri | Nov 8, 2022 | Being in Business as an Author
Reading Time: 6 minutesPublishing a book can be confusing, and as if that isn’t challenging enough, you’re then expected to design a smart book marketing plan! Which is why I decided to create this quick guide to common publishing definitions. My goal was...
by Penny Sansevieri | Nov 3, 2022 | Amazon Updates & Marketing Tips, Podcast for Authors
Reading Time: 2 minutesPre-orders on Amazon can be really lucrative, but they can also work against you if you’re not prepared. And it’s definitely not a book marketing strategy you should just jump into and figure out as you go! We actually did an episode...
by Penny Sansevieri | Nov 1, 2022 | Bestseller Essentials
Reading Time: 6 minutesFiguring out how to promote your book globally can be challenging, and honestly, I think it’s because we all want to broaden our reach, but international efforts sound intimidating at best. That’s why when I came across the below...