We’ve always been fans of using discounted Kindle books to help our clients find more readers.
Sometimes authors give us a little push back, mostly because they’re too focused on short term ROI and not focused enough on long-term success.
Let me be clear, what we mean is, it’s easy for authors to forget this is a marathon, not a sprint.
And the majority of you reading this probably plan on publishing more than one book, so building exposure, and focusing on that work consistently, is really critical to eventually making money as an author.
Here are some stand out ways discounted Kindle books support your brand:
- They’re effective even if your book is only discounted for 2-3 days
- They’re a great way to secure impulse buys
- They’re a great way to get readers to take a chance on you if they don’t know your work or you’re a debut author or you don’t have a lot of reviews yet
- They’re a great way to promote a new release
- They’re a great way to secure a feature on dedicated newsletters or social media accounts that already cater to readers
The benefits continue, so I really encourage you to listen to the whole episode and make some notes on your monthly book marketing planner (link in Resources).
Full-length episodes from our book promotion podcast go live every other Thursday. You can stream episodes from our website, or wherever you listen to podcasts.
Plus, you’ll want to follow us on your preferred podcast platform in order to catch our helpful (and often comical) minisodes that go live every other Friday.
The minisodes are a grab bag of topics to include industry rants, publishing predictions and breaking news, basic (yet critical) business advice for authors, and more!
Do you have suggestions for future episodes?
We would love to hear from you in the comments section!
Resources and Free Downloads
Download our free monthly book marketing planner and make notes about running promotions for your discounted Kindle books!
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