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How to Market a Book: 7 Tips for Strategic Pricing

How to Market a Book: 7 Tips for Strategic Pricing

by Penny Sansevieri | May 2, 2023 | Being in Business as an Author

Reading Time: 5 minutesPricing your book can be a daunting task and authors don’t realize how much this factors into how to market a book correctly. Pricing is the cornerstone of good book marketing. Yes, you want to make sure that you’re earning enough money to...
Things You Must Know How to Do As an Author

Things You Must Know How to Do As an Author

by Penny Sansevieri | Apr 27, 2023 | Podcast for Authors

Reading Time: 2 minutesWe realize this industry is full of authors with a range of abilities. We don’t all have the same computer savvy, some of you may feel you’ve earned the right to not jump on every trend, and hell, maybe some of you just aren’t interested! We get...
BookBub for Authors: Tips From a Veteran Writer

BookBub for Authors: Tips From a Veteran Writer

by Penny Sansevieri | Apr 25, 2023 | Bestseller Essentials

Reading Time: 7 minutesWe’ve been proponents of BookBub for authors for years now, in fact, BookBub strategies are included in most of our clients’ campaigns, and here’s an insider tip, we find ads especially critical to pre-order promotions! But I...
Things You Must Know How to Do As an Author

Why Promoting Locally Can be a Goldmine

by Penny Sansevieri | Apr 20, 2023 | Podcast for Authors

Reading Time: < 1 minuteWe keep repeating ourselves because authors don’t do it enough, but promoting locally is one of the best ways to start securing media opportunities, and your local exposure is one of the best tools for securing bigger, national-level...
Things You Must Know How to Do As an Author

The Pitfalls of Soliciting Feedback from Friends and Social Media

by Penny Sansevieri | Apr 13, 2023 | Podcast for Authors

Reading Time: < 1 minuteThis episode was inspired by an author that came to us with a wonderful book (but terrible cover) saying, “This one won the Facebook poll I did.” Getting advice from your personal network can be tricky, whether it’s about...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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