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Instagram for Authors: How to Engage More Readers & Avoid Burnout

Instagram for Authors: How to Engage More Readers & Avoid Burnout

by Penny Sansevieri | Mar 14, 2023 | Social Media for Authors

Reading Time: 5 minutesWith all the talk around TikTok these days, it’s easy to forget the power of Instagram for authors. And with over one billion monthly active users, it can’t be discounted. I really like Instagram for a variety of reasons. First off, we also...
Book Covers: Our Biggest Pet Peeves

Book Covers: Our Biggest Pet Peeves

by Penny Sansevieri | Mar 9, 2023 | Podcast for Authors

Reading Time: < 1 minuteWe talk about book covers a lot, because they really are that important. Your book cover alone can keep a potential buyer interested long enough to read your description – or it can send them scrolling without a second glance –...
Websites for Writers: Why You Need a Media Page

Websites for Writers: Why You Need a Media Page

by Penny Sansevieri | Mar 7, 2023 | Author Branding

Reading Time: 5 minutesWebsites for writers are necessary to showcase published work, reviews and accolades, an in-depth bio, and other pertinent information that will matter to readers and other visitors, like media and influencers. In short, it’s essential for your...
Book Covers: Our Biggest Pet Peeves

How to Make the Most Out of Every Single Win

by Penny Sansevieri | Mar 2, 2023 | Podcast for Authors

Reading Time: < 1 minuteYou got a great endorsement or review, or maybe you won an award, or finally set up your newsletter – so what do you do now? A lot of authors have a checklist of things they know they should do, but most forget that each achievement...
The Definitive Author Guide to Creating a Reader Magnet

The Definitive Author Guide to Creating a Reader Magnet

by Penny Sansevieri | Feb 28, 2023 | Being in Business as an Author

Reading Time: 4 minutesA reader magnet can pop up anywhere. We all get lots of offers to join mailing lists, right? Whether it’s a 10% off code or access to exclusive content, we’ve all been targeted, and if we’re being honest, most of us have taken...
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Recent Articles

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

Recent Posts

  • Book Marketing Strategy Case Study: When the Best Move Was to Change the Plan
  • Book Relaunch Case Study: Giving a Previously Published Book a Smarter Second Life
  • Book Marketing Strategy: Why Building Assets Beats Staying Busy
  • Are You Ready to Hire a Book Marketing Company? 7 Signs It’s Time for Professional Help.
  • Book Publicity Case Study: Creating Stronger Media Angles Without Chasing Generic Coverage

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