by Penny Sansevieri | Oct 20, 2022 | Being in Business as an Author
Reading Time: 2 minutesMarketing and book sales are definitely entwined, but how closely? How much marketing do you have to do to create significant sales opportunities? Let me tell you this, we had an author come to us recently and say, “If the book sells on...
by Penny Sansevieri | Sep 20, 2022 | Bestseller Essentials
Reading Time: 5 minutesWhile self-publishing a book has always been an option, a lot of authors still opt to wait – to see if they can get a publisher to give them a nod of approval. Because for years traditional publishers were the center of the universe. But the...
by Penny Sansevieri | Jul 19, 2022 | Amazon Updates & Marketing Tips, Book Marketing Basics
Reading Time: 6 minutesI talk to a lot of authors at events, in coaching sessions, even to some who reach out to work with us, who want to know how to sell self-published books without bowing down to the Amazon beast. And I get it. Even though I’m a big proponent of...
by Penny Sansevieri | Jul 7, 2022 | Author Branding, Book Marketing Basics
Reading Time: 2 minutesWant to know the key to successful book marketing for self-published authors? A strong understanding and connection to your readers. It’s surprising how many authors start marketing their books without knowing who they are writing them for. If...
by Penny Sansevieri | Jul 5, 2022 | Book Marketing Basics
Reading Time: 12 minutesI love this little gem of a post by the ever-awesome Neil Patel discussing some of the best book marketing strategies. I have been reading Neil’s stuff for years and if you aren’t familiar with him, this post is a great way to get to know both...